NBCUniversal is one of the world's leading media and entertainment companies. The Analyst, Digital Inventory Execution will be responsible for planning & yield management, forecasting & analyzing inventory, and optimizing campaigns across various digital products within NBCUniversal's portfolio.
Responsibilities
- Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools
- Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting
- Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team
- Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
- Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks
- Responsible for keeping current processes documented and accurate
- Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing
- QA and maintain inventory tools and systems
- Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed
- Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk
- Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service
- Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory
Skills
- Bachelor's Degree or equivalent experience
- 1-year online media experience; including internship experience. Ad Operations/Inventory Management background strongly desired
- Proficiency with MS Excel (including pivot tables – role is Excel heavy)
- Strong work ethic
- Ability to learn quickly and work independently
- Extensive problem-solving skills; strong analytical approach and mindset
- Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
- Detail-oriented and organized
- Self-motivated and resourceful
- Ability to effectively communicate and interact with all levels in the organization, both written and verbally
- Attraction & quick adaptation to ever-changing digital landscape
- Knowledge of financial and operational principles specifically related to digital ad sales
- Knowledge of ad-serving systems (Google Ad Manager, Freewheel, Operative One or other OMS)
- Proficiency in MS Word, Outlook and PowerPoint
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in New York, NY
- Must be willing to submit to a background investigation
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
- Knowledge of the digital media business, especially video advertising
- Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc
- A strong ability to perform independently and proactively while working in a team environment
- Highly organized with strong attention to detail
- Strong interpersonal and communication skills/team oriented
- Strong computer skills, especially in Excel, Power Point, and Word
- Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus
- Strong analytical thinking paired with creative problem-solving abilities
- Embraces change and proven ability to thrive in a dynamic, fast evolving environment
- Passion for digital advertising; high energy and teamwork mentality a must
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
Company Overview
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