We are launching Amala on Wheels, a social media-driven food delivery brand focused on delivering freshly prepared Amala to office workers, business owners, and residents in Ikeja and Ikosi, Lagos.
The business operates through a partnership with a trusted local Amala vendor, while our team focuses on:
• Branding and positioning
• Social media marketing
• Digital customer acquisition
• Efficient bicycle delivery logistics
Our concept is simple:
High-demand local food + targeted digital marketing + cost-efficient delivery = a scalable urban food business.
We are looking for a skilled copywriter who can handle both B2B and B2C messaging, as well as web content and UX writing for our digital platforms.
Scope of Work
This project requires a writer who can help shape the voice and messaging of the brand across multiple touchpoints.
B2C Copywriting
Customer-facing content that attracts and converts everyday buyers.
Deliverables may include:
• Website homepage copy
• Food menu descriptions
• Social media campaign messaging
• Promotional announcements
• Landing pages for online ordering
The tone should be engaging, simple, and culturally relevant to the Lagos market.
B2B Copywriting
We will also be targeting corporate clients and office clusters for bulk orders and partnerships.
Deliverables may include:
• Partnership proposals
• Corporate lunch program descriptions
• B2B landing pages
• Outreach messaging for office buildings and businesses
Web Content Writing
We need clear, structured content for the brand’s digital presence.
Possible deliverables:
• Homepage content
• About page
• Service explanation pages
• Delivery coverage information
• FAQ sections
UX Writing
Short-form copy that supports the user experience of our ordering flow.
Examples include:
• App or website order interface text
• Call-to-action buttons
• Checkout instructions
• Confirmation messages
• Error messages and notifications
The goal is to make ordering fast, clear, and intuitive for users.
Ideal Candidate
We are looking for someone who:
• Has experience in brand copywriting and digital content
• Can write for both B2B and B2C audiences
• Understands web structure and UX microcopy
• Can adapt tone for a local Nigerian audience
• Can translate business ideas into clear, persuasive messaging
Experience writing for food brands, restaurants, delivery services, or startups is a strong advantage.
Project Goal
Our aim is to build a distinct, memorable food delivery brand that stands out online and makes ordering local food simple and convenient for customers.
The right writer will help us shape the voice, messaging, and customer experience from day one.
If you are interested, please share:
• Relevant writing samples
• Examples of web or UX content you have written
• Your experience with brand or startup messaging
We look forward to hearing from you.
Apply Now
Apply Now