Elevate Aging. Drive Change. Own Your Impact.
Aline is on a mission to transform the senior living industry. Our platform powers the complete resident lifecycle — from CRM and Marketing to Clinical Care, Billing, and Operations. We are in a phase of strategic acceleration, and we are looking for driven professionals who can open doors, build relationships, and create pathways to growth — both directly and through partners.
As a Business Development & Partnerships Executive, you will operate across two interconnected growth motions: owning net-new logo acquisition across customer segments and building and nurturing a thriving partner ecosystem that multiplies Aline's reach. You will carry a quota, develop partnerships, and work across direct sales and partner-sourced pipeline simultaneously. This is a role for someone who is equally comfortable closing their own deals and enabling others to close deals on Aline's behalf.
Responsibilities
This role is split across two equally important motions — direct sales and partnerships. You will carry accountability for both.
Direct Sales
Lead with Insights: You don't just qualify leads — you uncover business triggers. You conduct deep discovery to establish credibility and determine strategic fit before ever presenting a solution.
Build the Business Case: You quantify the financial impact of a prospect's current challenges and build a compelling case that ties our solution directly to their operational and financial outcomes.
Orchestrate the Deal Strategy: You act as the pilot of the deal, partnering closely with Solutions Consultants to deliver tailored demonstrations where every meeting proves specific value — never a generic tour.
Navigate Buying Committees: You engage the right stakeholders — from operational leaders to executive sponsors — and build the alignment needed to move deals forward with confidence.
Drive the Timeline: You don't hope for a close date — you engineer it. You use shared project plans to align timelines with buyers and proactively navigate procurement steps to maintain momentum.
Build and Maintain Pipeline: You prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up to sustain a pipeline-to-quota ratio of 4:1 or greater.
Partnerships
Optimize Existing Partnerships: Conduct structured reviews of current partner relationships to assess performance, deepen engagement, and unlock pipeline that is not being fully realized.
Develop Net-New Partnerships: Identify, prospect, and onboard new partners across strategic categories. You build partner relationships with the same rigor and intentionality you bring to direct sales.
Enable Your Partners: You don't just sign partners — you provide the tools, training, and ongoing support that allow partners to confidently position Aline and generate high-quality, conversion-ready referrals.
Co-Sell and Collaborate: You work alongside partner organizations to jointly pursue opportunities, aligning Aline's capabilities with the partner's relationships and customer base to accelerate deal cycles.
Build Partner Pipeline Visibility: You maintain accurate tracking of partner-sourced and partner-influenced pipeline in Salesforce, ensuring leadership has a clear view of partnership contribution to overall bookings.
Represent Aline in the Partner Ecosystem: You attend industry events, association meetings, and partner forums as a face of the brand — building credibility and expanding Aline's presence across the broader senior living market.
Across Both Motions
Manage Your Business: You commit to accuracy across both direct and partner-influenced pipeline. You maintain a clean Salesforce forecast based on objective milestones — not optimism.
Represent Aline in the Market: You will travel to industry conferences, trade shows, partner events, and client sites as a face of the brand — building relationships and generating pipeline across both motions.
Internal Collaboration
Success in this role requires meaningful collaboration across the organization. You will establish close working relationships with:
Partnerships Team: Align on partner strategy, share market intelligence,
and co-develop go-to-market plays that leverage Aline's full partner ecosystem.
Customer Experience: Ensure seamless handoffs post-signature for both direct and partner-sourced customers; stay close to customer health within your accounts.
Marketing: Leverage campaigns, events, and partner co-marketing content to support pipeline generation across both direct and partner channels; provide market feedback to inform go-to-market strategy.
Solutions Consultants: Partner on discovery, demonstrations, and technical validation for both direct opportunities and partner-led deals to ensure prospects experience tailored, value-driven engagements.
Why Aline?
A Culture of Development: We enable our team, not just manage them. You will receive consistent coaching, structured resources, and support from a leadership team invested in your success.
Platform Breadth: You aren't selling a point solution. You are selling a comprehensive platform spanning Sales and Marketing, Dining, Clinical, Finance, and Operations — built for the entire community lifecycle.
High Standards: We celebrate wins, learn from losses, and treat sales as a science. This is a high-performance culture where results are recognized and effort is respected.
Market Momentum: The senior living industry is undergoing significant technology transformation. Aline is at the center of that shift — and this role puts you at the front.
Compensation
Compensation includes a competitive base salary with a performance-based variable commission opportunity tied directly to new logo acquisition and quota attainment. Aline also offers a comprehensive benefits package, travel expense reimbursement, and access to ongoing professional development resources.