Foothill Credit Union is a trusted partner in the San Gabriel Valley focused on improving members' financial health. The Content Creator and Designer (CCD) will develop high-quality visual content across social, digital, and print platforms, supporting the marketing team with creative execution and campaign delivery.
Responsibilities
- Under the guidance of Marketing leadership, design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms while ensuring consistency in brand voice
- Develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
- Follow platform-specific strategies to drive engagement, increase brand awareness, and encourage action
- Create and implement content plans to drive engagement and conversions
- Analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions, and adjust strategies to optimize results
- Partner with inter-departmental teams to ensure content aligns with overall strategies and enhances the member experience
- Coordinate revisions and approvals with internal stakeholders, ensuring adequate time for review
- Under the guidance of Marketing leadership, create visually appealing content using design templates, and edit for accuracy, clarity, and quality
- Collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
- Capture member reviews, testimonials, and social media mention to create content that leverages social proof, builds trust, and enhances credibility
- Monitor social interactions on Google and Yelp pages and other platforms by responding to comments, messages, mentions, and reviews to build meaningful community relationships
- Leverage generative AI to enhance marketing campaigns and streamline content creation for greater efficiency and impact
- Create and maintain content calendars, ensuring timely delivery of marketing assets
- Stay up to date with industry trends, competitive activities, and best practices to ensure content remains relevant
- Maintain an organized repository of creative files, templates, and project archives
- Translate campaign concepts into visual assets that drive engagement and clarity
- Following and adhering to the department’s marketing guidelines, the CCD will produce flyers, posters, branch signage, event materials, and templates
- Produce engaging video tutorials, testimonials, and promotional content that aligns with marketing objective
- Design bite-sized, visually engaging content that captures attention and encourages sharing and interaction
- Create content with a focus on user experience, ensuring readability and visual appeal
- Prepare files for print and manage production specifications as needed
- Repurpose content across multiple platforms, tailoring it to each channel’s audience and format
- Stay updated on design trends and industry best practices to keep creative assets fresh and modern
Skills
- Strong design expertise
- Hands-on content production experience
- Experience in concepting, filming, and editing social-first video (such as Reels and TikToks)
- Excellent communication skills
- Keen eye for design
- Experience using generative AI tools for research, ideation, and scaling creative output
- Ability to design and produce multimedia content (short-form videos, carousels, animations, graphics, and copy) across social platforms
- Ability to develop engaging content across various channels (website, emails, social media, paid ads, webinars, in-branch, direct mail, etc.)
- Ability to analyze performance using analytics tools, tracking key metrics such as engagement, reach, and conversions
- Ability to create and implement content plans to drive engagement and conversions
- Ability to coordinate revisions and approvals with internal stakeholders
- Ability to collaborate with the compliance team to ensure all content adheres to legal, regulatory, and ethical standards
- Ability to monitor social interactions on Google and Yelp pages and other platforms
- Ability to create and maintain content calendars
- Ability to maintain an organized repository of creative files, templates, and project archives
- Ability to translate campaign concepts into visual assets
- Ability to produce engaging video tutorials, testimonials, and promotional content
- Ability to prepare files for print and manage production specifications as needed
- Ability to repurpose content across multiple platforms
- Experience in social media marketing
- Knowledge of current design trends and industry best practices
Benefits
- 100% covered Medical/Dental/Vision for Team Members
- 401(k) plan with match
- Profit-Sharing Plan
- Paid Holidays
- Paid Time-Off
- And more!
Company Overview
Foothill Credit Union is a non-profit organization that provides checking and saving accounts, personal loans, and credit card services. It was founded in 1958, and is headquartered in Arcadia, California, USA, with a workforce of 51-200 employees. Its website is https://www.foothillcu.org.
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