Content Marketing Executive

We are currently looking for a talented and driven Marketing Executive to join our team in Berlin. As a key member of the Lalamove Germany marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the German market.

What You'll Do:

Support Marketing team in planning and implementing campaigns for users and drivers in Germany

Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns

Manage entire campaign workflow, including testing, creative, operational, and reporting

Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels

Manage segmentation strategy for campaign testing and analysis

Track and optimize campaign performance and monitor competitors' campaigns

Collaborate with cross-functional teams for campaign strategy planning and execution

Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

Bachelor’s degree in Marketing, Business, or related field

Minimum 3 years of working experience in both digital and offline marketing

Excellent command of spoken and written German and English

Familiarity with the German market, consumer preferences, and marketing trends

Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)

Proven track record of executing successful marketing campaigns and achieving measurable results

Additional Information

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-de/en-gr/candidate-privacy-notice

Apply Now