Job title: Digital Marketing Assistant for Freight Logistics Industry in Jacksonville, FL at Bold City Logistics LLC
Company: Bold City Logistics LLC
Job description:
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Opportunity for advancement
- Paid time off
- Profit sharing
- Training & development
Google Analytics and Sponsored Ads Specialist (Freight & Logistics Industry)
Logistics Worldwide – Jacksonville, FL
This is an entry level position that we are willing to teach the right candidate the job skills below.
This is NOT a remote Position.
Company OverviewLogistics Worldwide is one of the most progressive transportation management companies in the business. Our focus is to provide customers with superior supply chain management services and best in class technology at the lowest possible cost while providing customers with the above and beyond level of customer service they deserve. With our unique and progressive approach to transportation management, Logistics Worldwide helps customers of all sizes drive savings and simplification into their supply chains. When you select Logistics Worldwide to manage your transportation processes, you get a true partner and the recognized leader in the third-party logistics industry.
Job SummaryWe are seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads, updating CRM data, and working towards overall marketing goals. You will also be creating social media advertisements and posts, creating video content, maintaining ads, and designing promotional material. The ideal candidate is creative, is familiar with both social media platforms and design concepts, and has experience working with Microsoft Office and Photoshop.
Responsibilities
- Work closely with the marketing team to ultimately further marketing goals and objectives
- Set up and implement Google Analytics on our website, ensuring accurate tracking.
- Monitor and analyze website traffic to optimize user experience and conversions.
- Develop and execute strategies to increase website traffic and visibility.
- Integrate analytics with LinkedIn, Facebook, Instagram, and other platforms.
- Create and manage sponsored ad campaigns to generate high-intent B2B leads in the freight industry.
- Ensure that all leads generated are business contacts only (no consumer leads).
- Optimize Google Ads campaigns to maximize ROI and lead quality.
- Create, edit, and post social media marketing of all kinds, including text posts, pictures, informative long-form articles, and video content
- Maintain a strong online presence that represents the company
- Follow up on potential leads, both via phone and email as needed
Qualifications
- Proven experience in Google Analytics (GA4), Google Tag Manager, and Google Ads.
- Expertise in B2B lead generation and conversion tracking.
- Strong understanding of sponsored ad strategies for LinkedIn, Facebook, and Instagram.
- Experience in freight, logistics, or transportation industry (preferred but not required).
- Ability to track key performance indicators (KPIs) and make data-driven decisions. Strong written and verbal communication skills
- Familiarity with video and photo editing
- Familiarity with Microsoft Office suite
- Strong organizational skills
- Strong attention to detail
Benefits/Perks
- Competitive Compensation
- Great Work Environment
- Career Advancement Opportunities
What we expect of you:1) Come Dressed for success.
2) Bring a copy of your resume.
3) Expect to answer questions regarding our company. So, visit our website at www.logisticsworldwide.com
Thank you for your interest in our job posting. We look forward to you joining our team.
Expected salary: $30000 - 35000 per year
Location: Jacksonville, FL
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