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Posted Feb 10, 2026

**Director of Sales, Circle-K/Central-West – Drive Business Growth and Excellence at arenaflex**

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**Join arenaflex, a dynamic and innovative company, as we continue to revolutionize the beverage industry with our iconic brands and entrepreneurial spirit.** As a Director of Sales, Circle-K/Central-West, you will play a critical role in leading a cross-functional team to deliver business results across assigned customers. With a strong track record of successfully selling into multiple national and regional channel customers, you will be responsible for driving processes and execution of annual plans across assigned customers and bottlers. Your expertise in customer development, system leadership, and cross-functional communication and collaboration will be essential in achieving aggressive business targets and delivering BODYARMOR annual goals. **About arenaflex** arenaflex is a fast-paced and dynamic environment where brand builders work together to achieve greatness. With a unique blend of entrepreneurial culture and the resources and insight of one of the world's most iconic companies, The Coca-Cola Company, arenaflex offers a platform for innovation, creativity, and growth. Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. We work with a diversified group of customers, ranging from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. **Responsibilities** As a Director of Sales, Circle-K/Central-West, your key responsibilities will include: * **Customer Development** + Strategic leader responsible for the oversight of the Circle-K HQ customer relationship on behalf of arenaflex. + Deliver results through the management of four (4) regional sales account executives, who lead various large/small regional CR chains across the West and Central United States. + Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required. + Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives. + Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities. + Collaborative leader of a cross-functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation). + Oversee the on-going account updates and performance reporting against key metrics and problem-solve plan gaps and brings forward recommendations to deliver on required business objectives. + Develop and leverage top-level external relationships at major accounts to optimize arenaflex positioning in the market. * **System Leadership** + Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates including annual plan targets and elements and on-going customer performance updates and action plans to deliver annual plans. + Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution. + Build and leverage relationships with both arenaflex teams and Bottlers and Legacy distributors to ensure alignment and focus on delivering key customer objectives. * **Cross-Functional Communication and Collaboration** + Provides on-going updates on customer plan results and opportunities to arenaflex management. + Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives. + Provide customer input to annual plans including all Marketing, Commercial and Innovation plans. * **Organizational Development** + Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans. + Coach and mentor team providing subject matter expertise on customer needs ensuring the team is supported and the required resources are in place to support overall business priorities. + Manage to annual T&E budget for department ensuring alignment with internal financial objectives. **Requirements** To be successful in this role, you will need: * **Education**: Bachelor's degree required * **Experience**: 8+ years direct sales experience in CPG and hold a track record of successfully selling into multiple national and regional channel customers required * **Previous Experience**: Previous experience managing people/teams preferred (not required) * **Skills**: Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed. Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential. * **Passion**: Must have a passion for building brands, new products, and long-term growth. * **Computer Skills**: Solid computer skills in Outlook, Power Point, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data. * **Travel**: Position requires substantial travel (+50%) * **Driver's License**: Must hold and maintain a valid driver's license and be able to drive long distances * **Motor Vehicle Records**: Must satisfy Company standards per Driving Policy **What We Can Do For You** * **Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. * **Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. **Skills** * Account Management * Business Development * Communication * Consultative Sales Management * Customer Relationship Management (CRM) * Decision Making * Leadership * Marketing * National Account Sales * Negotiation * Pitch Presentations * Sales * Sales Management * Sales Process **Compensation** * **Pay Range**: $141,000 - $165,200 * **Base Pay**: Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. * **Benefits**: A full range of medical, financial, and/or other benefits, dependent on the position, is offered. * **Annual Incentive Reference Value Percentage**: 30 **Annual Incentive Reference Value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.** **Our Purpose and Growth Culture** We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at arenaflex. **Equal Opportunity Employer** We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. **Apply Now** Apply Now Apply Now