Disney Channels Multiplatform Programming Strategy & Content Planning Associate - Hybrid Role in Burbank, CA

Join Our Team: Shaping the Future of Disney Channels' Multiplatform Programming

Are you a creative and strategic thinker with a passion for children's entertainment and a knack for multiplatform content planning? Do you have a keen eye for detail and excellent communication skills? We're looking for a talented Disney Channels Multiplatform Programming Strategy & Content Planning Associate to join our team in Burbank, CA, in a hybrid role that offers the flexibility to balance your time between our remote office and home.

About Us

The Disney Entertainment Television Kids Multiplatform Programming Strategy & Content Planning team is responsible for planning and implementing the programming strategy for all short form and long form content across all Disney Channel, Disney XD, Disney Jr. linear and nonlinear platforms. Our team manages the Disney Branded Television Disney Channels YouTube channels and Nat Geo Kids YouTube channel, ensuring a cohesive multi-platform content plan that drives audience engagement across our social/digital platforms.

Job Summary

As a Disney Channels Multiplatform Programming Strategy & Content Planning Associate, you will play a crucial role in implementing the content strategy for all content across Disney Channel, Disney Jr., Disney XD, Disney Descendants, and Nat Geo Kids YouTube, including other nonlinear platforms. You will be responsible for creating schedules and metadata, ordering and distributing short form video assets, and ensuring seamless execution across TVE, VOD, and other nonlinear platforms.

Key Responsibilities

• Create, update, and maintain Disney Channel, Disney Jr., Disney XD, Disney Descendants, and Nat Geo Kids video assets and schedules across all current and future digital platforms, including TVE, VOD, and YouTube.
• Coordinate YouTube Channel titles and descriptions and make real-time updates for channel optimization and SEO.
• Update Disney Channel and Disney Jr. priority YouTube video trackers.
• Liaise with Marketing Teams to ensure a cohesive multiplatform strategy driven by short form content.
• Partner with the research team to monitor performance of content across the multiplatform landscape and utilize that information to optimize video performance in real-time.
• Audit and maintain content on various platforms post-launch.
• Partner with content production groups to identify and direct content opportunities.
• Edit video content for YouTube platforms, making cutdowns and compilations as needed.
• Provide support for the wider Disney Channels Programming department, including Programming presentations and cross-training to support other channels and platforms.

Essential Qualifications

To succeed in this role, you will need:

• A minimum of 3 years' experience in video content planning, programming, or scheduling related field.
• Familiarity with audience engagement strategies and knowledge of the competitive media landscape, including kids' brands.
• Creative and strategic thinking with the ability to solve complex problems and identify creative solutions.
• Self-starter with the ability to multi-task, prioritize workflow, and work well in a fast-paced environment.
• Highly organized with meticulous attention to detail.
• Excellent communication skills, both written and verbal.
• Ability to build and manage relationships and learn new systems quickly.
• Demonstrated experience with Airtable, PowerPoint, Word, Excel, Outlook, Microsoft Teams, Google Docs, PowerPoint, and Keynote.

Preferred Qualifications

While not essential, the following qualifications are highly desirable:

• Bachelor's degree in Television or equivalent work experience.
• Experience with SEO and/or copywriting.
• Knowledge of systems such as Adobe Premiere, YouTube Analytics, M360, Bebanjo, SIMS, and Mediator.
• Experience in a content creation role for social media.
• Interest in children's programming.

What We Offer

As a Disney Channels Multiplatform Programming Strategy & Content Planning Associate, you will be part of a dynamic team that shapes the future of Disney Channels' multiplatform programming. You will have the opportunity to work on exciting projects, develop your skills, and grow your career. Our compensation package includes:

• A competitive salary starting at $58,700.00 to $78,600.00 per year, based on a 40-hour work week.
• A bonus and/or long-term incentive units, dependent on the level and position offered.
• A full range of medical, financial, and/or other benefits.
• The flexibility to work in a hybrid role, balancing your time between our remote office and home.

Company Culture

At Disney, we value creativity, innovation, and teamwork. Our work environment is collaborative and dynamic, with a focus on delivering exceptional content and experiences for our audiences. We believe in flexibility and work-life balance, offering a range of benefits and perks to support our employees' well-being and success.

Career Growth Opportunities

As a Disney Channels Multiplatform Programming Strategy & Content Planning Associate, you will have the opportunity to develop your skills and grow your career within our organization. You will be part of a talented team that is passionate about delivering exceptional content and experiences, and you will have the chance to take on new challenges and responsibilities as you progress in your role.

Learning Benefits

We offer a range of training and development opportunities to help you grow your skills and stay up-to-date with the latest industry trends. You will have access to online courses, workshops, and conferences, as well as mentorship and coaching from experienced professionals.

Conclusion

If you're a creative and strategic thinker with a passion for children's entertainment and a knack for multiplatform content planning, we want to hear from you! Join our team as a Disney Channels Multiplatform Programming Strategy & Content Planning Associate and be part of shaping the future of Disney Channels' multiplatform programming. Apply today and let's build the future together!

Apply Now