I run a UK-based Shopify store that sells:
Genuine TAG Heuer and OMEGA OEM bracelets and straps
OEM clasps, buckles and bracelet links
I’m looking for an Ecommerce SEO specialist to help grow organic traffic and sales for these products, with a strong focus on:
Product pages for specific models and reference numbers
Collection pages (TAG/Omega, model family, size, material, finish)
Long-term, stable SEO rather than quick hacks
This is not a generic “write some blogs” job – I need someone who understands buying-intent searches, like:
“TAG Heuer Aquaracer bracelet replacement”
“Omega 1610/930 bracelet UK”
“TAG Heuer [model/reference] strap / clasp / buckle”
…and can help me capture those searches.
What I need you to do
1. Audit & quick wins
Perform a technical SEO audit of my Shopify store
Fix or clearly recommend fixes for:
Site structure, crawlability, indexing, internal linking
Duplicate/thin content, broken links, redirects
Basic performance issues that affect SEO
Optimise existing product and collection pages, starting with my best sellers (TAG and Omega bracelets/straps/clasps)
Improve on-page SEO:
Meta titles & descriptions
H1s and on-page copy
Internal links between related products and collections
2.
Keyword strategy & content
Do keyword research around:
Brand + model + “bracelet / strap / clasp / buckle”
Reference numbers (e.g. “BA0824 bracelet”, “1610/930 bracelet”)
Replacement / extra links / adjust bracelet etc. Create a simple content & landing-page plan that supports sales, e.g.:
How to find the correct TAG Heuer bracelet for your watch
What Omega bracelet reference numbers mean
Help structure collections/filters so they work well for users and SEO. 3. Ongoing optimisation & authority
Use Search Console and analytics to spot opportunities and improve pages over time
Advise on white-hat link opportunities (watch blogs, forums, relevant industry sites)
Provide a short monthly summary:
What you did
Changes in rankings/traffic to key pages
What you recommend next
Ideal freelancer
Please apply only if you:
Have strong Ecommerce SEO experience (Shopify is a big plus)
Understand product-page SEO and model/reference-based searches
Are comfortable with:
Google Search Console & Analytics
Ahrefs / SEMrush or similar tools
Screaming Frog or similar for audits
Can communicate clearly and set realistic expectations
Budget &
I’m looking for an ongoing collaboration, starting with a smaller number of hours and growing if it works well.
Rough budget: around £400–£700 per month (roughly $25–$40/hr, depending on your experience and how many hours you recommend). When you apply, please answer:
What would your first 90 days on this project look like? Share 1–2 examples of Shopify or Ecommerce SEO work (what you did + key results). Briefly explain how you approach SEO for specific product references and model numbers.
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