Join Workwarp as a Pioneering Marketing Executive: Shape the Future of B2B SaaS & Telecoms Marketing
Workwarp, a dynamic and innovative company in the B2B SaaS and telecoms/IT sectors, is on the lookout for a talented and ambitious Marketing Executive to drive its brand and software into the market. As a part-time, remote role with flexible hours up to 20 hours per week, this is an ideal opportunity for a marketing professional looking to make a significant impact in a fast-paced environment.
The Role: Your Impact at Workwarp
As the sole marketer, you will have the unique chance to develop and execute a comprehensive marketing strategy that addresses key customer challenges and capitalizes on market opportunities. Your efforts will be crucial in communicating Workwarp's value proposition effectively to the IT and telecoms sectors. This role not only offers the opportunity to grow with the company but also to develop into a leadership position as the marketing team expands.
Key Responsibilities: Driving Marketing Excellence
- Research & Analysis:
- Conduct in-depth audience and competitor research to inform marketing strategies.
- Collaborate with internal teams to define customer personas and develop targeted messaging.
- Perform ongoing keyword research to identify new opportunities.
- Stay updated on competitors and industry news to maintain a competitive edge.
- Content & Campaigns:
- Create and proofread high-quality B2B content across various channels, including blog posts, social media, and email campaigns.
- Manage and maintain the company's social media presence and content calendar.
- Develop and implement effective SEO strategies and paid media campaigns.
- Update and maintain the company website, with experience in Webflow or similar CMS being advantageous.
- Design, edit, and optimize marketing materials to support sales enablement.
- Collaborate with external suppliers on projects such as design and video production.
- Product Marketing Support:
- Draft customer announcements and email updates for new product feature releases.
- Work closely with the product team to ensure help articles and documentation are customer-friendly and highlight the benefits and ease of use.
- Assist in creating product-focused marketing materials, including product videos and customer onboarding content.
- Events & PR:
- Identify and manage opportunities for exhibitions, conferences, and awards.
- Lead the planning, execution, and pre/post-event marketing activities.
- Source advertising opportunities with media partners.
- Provide regular editorial content to trade and media publications.
- Performance & Analytics:
- Track and report on campaign performance, analyzing key metrics to inform future strategies.
- Ensure marketing activities are aligned with allocated budgets.
- Continuously optimize future campaigns based on past performance data.
Your Skills and Experience: The Ideal Candidate
To succeed in this role, you should possess:
- 1-4 years of marketing experience, preferably in B2B SaaS or technology sectors.
- Excellent written and verbal communication skills, with the ability to translate technical details into customer-friendly content.
- Knowledge of CRM systems, marketing automation tools, and Content Management Systems (CMS).
- A basic understanding of SEO, PPC, and social media management principles.
- Strong content creation skills, including writing and basic design capabilities.
- The ability to analyze data and adjust marketing strategies accordingly.
- A self-motivated and creative approach, thriving in a fast-paced, dynamic environment.
While experience in B2B SaaS or telecoms/IT sectors is advantageous, it's not essential. We're looking for a passionate and results-driven marketing professional who is eager to learn and grow with Workwarp.
What We Offer: A Rewarding Work Environment
Workwarp provides a competitive salary of £28-£35k per annum (pro-rata based on experience) for this part-time role. As a remote-working company, we offer the flexibility to work up to 20 hours per week, with the freedom to choose your schedule. Other benefits include:
- 30 days annual leave (pro-rata).
- A family-friendly company culture.
- A pension scheme to support your future.
- Regular team meet-ups in Glasgow.
- A casual dress code and flexible working hours.
- Company events and opportunities for professional development.
- Sick pay and other benefits that support your well-being.
Career Growth and Learning Opportunities
At Workwarp, we're committed to the growth and development of our team members. As a Marketing Executive, you'll have the opportunity to develop your skills in a dynamic environment, taking on new challenges and responsibilities as the company grows. Our flexible and supportive culture encourages continuous learning and professional development.
Company Culture and Work Environment
Workwarp values a family-friendly and inclusive culture, where everyone is encouraged to contribute and grow. As a remote-working company, we leverage technology to stay connected and ensure seamless collaboration across teams. Our regular meet-ups in Glasgow provide an opportunity to connect with colleagues in person and build strong working relationships.
Join Us: Make Your Mark in B2B SaaS & Telecoms Marketing
If you're a motivated and talented marketing professional looking for a challenging and rewarding role, we want to hear from you. Don't worry if you don't meet every single requirement – we value a great attitude and a willingness to learn above all. Apply today to join Workwarp and shape the future of B2B SaaS and telecoms marketing.
To apply for this exciting opportunity, please submit your application through our website. We look forward to welcoming a talented Marketing Executive to our team.
Apply Now