Fractional Chief Marketing Officer for Private Markets Focus

We are a private markets firm operating across venture capital, secondary transactions, and brokerage-style deal execution for family offices, HNW individuals, and institutional investors. We are seeking a senior Fractional Chief Marketing Officer (CMO) to own and execute our 2026 marketing strategy with a focus on credibility, institutional trust, and relationship-driven growth. This is not a consumer marketing role and not a social-media-only position. We are looking for someone who understands financial services, private markets, and high-trust client acquisition. ⸻ Scope of Responsibilities 1. Marketing Strategy & Execution • Own execution of our 2026 marketing plan across: • Content • Paid ads (LinkedIn-focused) • Email & CRM-driven distribution • Podcasts (hosted + guest appearances) • PR & earned media • Translate strategy into a clear execution roadmap with timelines and owners ⸻ 2. Content & Thought Leadership • Shape and refine institutional thought leadership: • Market insights • Private market commentary • Investor education narratives • Oversee creation of: • Long-form content • Short-form LinkedIn posts • Newsletters • Podcast themes and guest strategy • Ensure content supports warm intros and referrals, not lead spam ⸻ 3. Paid Media & Distribution • Manage and optimize LinkedIn Ads for: • Awareness • Credibility amplification • Retargeting • Ensure ads support content and PR — not “hard sells” ⸻ 4. CRM & Marketing Stack Alignment • Work closely with our CRM and automation stack: • HubSpot • Apollo.io • Mailchimp • Clay • Smartlead / Buzz.ai • 4Degrees (relationship intelligence) • Ensure marketing feeds clean, usable data into CRM • Help define segmentation, messaging, and cadence by audience ⸻ 5. PR & Podcast Strategy • Develop PR angles and media positioning • Manage external PR resources or freelance support • Identify and secure podcast guest opportunities • Help host and shape our own podcast strategy (lightweight) Required Experience • Senior marketing leadership experience in financial services, venture capital, private equity, investment banking, or wealth management • Experience marketing to: • Family offices • HNW individuals • Institutional investors • Proven ability to execute thought-leadership-driven growth • Experience working fractionally with founder-led or partner-led firms • Strong understanding of CRM-driven marketing (HubSpot preferred) ⸻ Nice to Have • Experience working with PR firms or financial media • Podcast production or guest-booking experience • Familiarity with relationship-based selling models • Experience marketing illiquid or complex financial products ⸻ Engagement Details • Fractional: ~10–20 hours per week • Long-term engagement potential • Fully remote • Senior-level expectations and autonomy ⸻ Who This Is NOT For • Consumer marketers • Growth hackers or performance-only marketers • Social media managers without institutional experience • Anyone unfamiliar with regulated financial environments Apply Now Apply Now