Join the Team Revolutionizing the Video Advertising Industry
Channel Factory is a pioneering global technology and data platform that is redefining the video advertising landscape. By harnessing the power of its proprietary platform and the deepest YouTube dataset in the industry, Channel Factory enables brands to access the most relevant videos, channels, and creators across social media channels, ensuring brand suitability, customized content alignment targeting, and maximum performance. With a presence in over 30 countries worldwide, Channel Factory is at the forefront of innovation, and we're looking for a talented Global Sales Marketing Director to drive our marketing efforts forward.
The Role: Central Marketing Planning Director
As the Central Marketing Planning Director, you will be a key member of our global marketing team, responsible for driving Global Marketing Planning and developing go-to-market strategies that boost brand awareness, thought leadership, and drive valuable leads. You will work closely with our Local Marketing Leads to localize the Global Marketing Plan, ensuring its execution with the highest standards of operational excellence. This role requires a strong and diverse skillset in relevant areas, including marketing, sales, and strategy.
Key Responsibilities:
- Develop and execute clear and dynamic go-to-market and growth strategies with the global Marketing Leadership, Strategy, and local Managing Directors.
- Lead customer understanding through different methods to evolve customer segmentation and personas, defining clear Jobs To Be Done and KPIs.
- Translate the Business Strategy into a clear and compelling Marketing Plan, developing campaigns and initiatives that bring it to life.
- Inspire and lead local marketing teams to execute the global marketing plan on a local level, ensuring the highest standards of operational excellence.
- Support local marketing teams in developing campaigns and initiatives that complement global marketing efforts.
- Conduct market research and deep dives to understand industry trends, opportunities, and threats.
- Define clear KPIs for marketing campaigns and initiatives, tracking results and impact on the business.
- Streamline campaign delivery, measurement, reporting, and effectiveness.
- Provide insights to support the Product team in evolving solutions and developing new products.
- Identify and qualify potential customers and partners within the target market.
- Build and maintain strong relationships with key stakeholders, including customers and partners.
Essential Qualifications:
To succeed in this role, you will need:
- Client-side experience in Growth, Marketing, and/or Digital Marketing.
- A B2B marketing background is helpful but not required.
- The ability to operate in ambiguity and think like a client, understanding their needs and what will compel them to buy.
- Strong project management skills, with the ability to push projects forward cross-functionally.
- Excellent communication and collaboration skills, with the ability to formulate ideas and support them confidently.
- A deep understanding of technologies and tools that can drive efficiency.
- A business mindset, with strong analytical skills.
- The ability to think innovatively and outside the box, seeking new approaches and solutions.
What We Offer:
At Channel Factory, we offer a comprehensive benefits package that includes:
- A competitive salary.
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance).
- Cell phone and Wi-Fi reimbursement.
- NatureBox credit for snacks.
- Work-life flexibility, valuing your contributions above all.
Why Join Channel Factory?
By joining Channel Factory, you will be working with a leading startup in a high-demand industry, alongside like-minded experts who are passionate about transforming video ad operations. You will have the opportunity to make a significant impact, driving business growth and sales, and contributing to the development of innovative marketing strategies. Our company culture values diversity and inclusion, and we are committed to providing a workplace that is free from discrimination and harassment.
Career Growth Opportunities:
At Channel Factory, we are committed to providing opportunities for career growth and development. As a Global Sales Marketing Director, you will have the chance to:
- Develop your skills and expertise in marketing, sales, and strategy.
- Work closely with senior team members, learning from their experiences and insights.
- Take on new challenges and responsibilities, driving business growth and innovation.
- Collaborate with cross-functional teams, expanding your network and understanding of the business.
Our Company Culture:
Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We value our employees' contributions and strive to provide a work environment that is inclusive, supportive, and empowering. Our employee resource groups focus on encouraging inclusion and diversity, and we prohibit discrimination and harassment of any kind.
Ready to Make a Difference?
If you're a motivated and talented Global Sales Marketing Director looking to drive business growth and innovation, we want to hear from you. Apply now to join our team and take the first step towards a rewarding new role.
Don't miss this opportunity to be part of a team that is revolutionizing the video advertising industry. Apply today!
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