Rocket Money is dedicated to empowering individuals to manage their finances effectively. The Growth Marketing Associate - Influencer will support the Growth Marketing Manager in expanding the company's offline presence and optimizing influencer partnerships to drive user acquisition.
Responsibilities
- Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis
- Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail
- Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets
- Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team
- Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals
- Brainstorm with our creative team to ensure our creative briefs are best-in-class
- Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees
- Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data
Skills
- 1 to 2 years of professional experience in influencer marketing
- Excellent communication skills (Slack / email / phone / within team / with partners)
- Advanced Excel skills (experience with BI tools such as Looker a huge plus)
- Love for taking initiatives and being a self starter
- Excited to voice opinion, give and receive feedback
- Resilience and willingness to keep pushing tirelessly when it makes sense and move on when the time is right
- Comfortable prioritizing multiple time sensitive tasks and executing under pressure
- Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions
Benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- Learning & Development Opportunities
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Company Overview
Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. It was founded in 2015, and is headquartered in Silver Spring, Maryland, US, with a workforce of 201-500 employees. Its website is https://www.rocketmoney.com.
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