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Role Description
The Associate Strategic Planner plays a crucial role in the strategic planning department, supporting the development and implementation of marketing and business strategies. This entry to mid-level position is ideal for a highly analytical and creative individual who is passionate about understanding consumer behavior and market trends. The Associate Strategic Planner will work closely with senior strategic planners and cross-functional teams to contribute to campaigns that drive brand growth and consumer engagement.
• Conduct comprehensive market research and analysis to understand industry trends, consumer behavior, and competitive landscapes.
• Translate findings into actionable insights to inform strategic decisions.
• Assist in the creation of strategic marketing plans, including identifying target audiences, setting objectives, and outlining tactics that align with client goals and budget.
• Work alongside senior planners and cross-functional teams, including creative, digital, media, and account management, to ensure strategic alignment across all campaign elements.
• Help monitor and analyze the performance of ongoing campaigns, suggesting optimizations and improvements based on data-driven insights.
• Aid in the preparation of clear and compelling presentations that communicate strategic plans and insights to internal teams and clients.
• Contribute to brainstorming sessions, encouraging creative and innovative approaches to solve client challenges and capitalize on market opportunities.
• Actively seek opportunities for professional growth, staying abreast of industry trends, strategic planning best practices, and emerging technologies.
Qualifications
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in strategic planning, marketing, or a related area, preferably within an agency or in-house marketing team.
• Strong analytical skills, with the ability to distill complex data into actionable insights.
• Basic understanding of marketing principles, consumer behavior, and the digital media landscape.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Proven ability to work effectively in a collaborative team environment.
• High level of creativity and curiosity, with a willingness to explore new ideas and approaches.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with research and analysis tools.
Requirements
• The hiring salary range for this role is $70,000 - $80,000 plus a discretionary performance bonus.
• Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.
Benefits
• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.
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