Paired is seeking a Lifecycle and Conversion Marketing Manager to build and optimize marketing systems, run A/B testing programs, and own key performance indicators. The ideal candidate has 4-6 years of experience in lifecycle, retention, or marketing automation, preferably in SaaS or consumer tech.
Requirements
- 4-6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription.
- Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable).
- Capable of configuring complex trigger logic, not just sending campaigns.
- Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments.
- Strong understanding of event-based trigger architecture and how to specify events for engineering.
- Ability to both write on-brand copy and configure behavioral logic.
- Track record of improving conversion, retention, or upgrade rates through measurable programs.
- Comfortable with data: define segments, read performance reports, make data-informed decisions.
Benefits
- Competitive salary in USD
- Fully remote
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