About the position
The Marketing Events & Activations Consultant will be responsible for planning, executing, and delivering global marketing events and experiential activations in support of a major LAIKA theatrical release. This role is execution-focused and time-bound, centered on delivering high-impact consumer, industry, and partner-facing events that drive awareness, engagement, and cultural relevance during the film’s global release window. The Marketing Events & Activations Consultant will operate with a high degree of autonomy, coordinating as needed with internal marketing staff and external partners to ensure efficient execution, clear vendor management, and alignment with the approved global marketing strategy.
Responsibilities
• Execute approved global marketing events tied to the film’s theatrical release, including premieres, festivals, film screenings, and industry and consumer-facing brand experiences.
• Own end-to-end delivery of assigned events, including timelines, run-of-show, vendor coordination, on-site execution, and post-event wrap-up and recaps.
• Partner with the Sr Marketing Manager, Partnerships & Experiences as well as the internal events team to scale management of the studio’s theatrical release events calendar, including negotiation and administration of event-related contracts within pre-approved parameters, dividing ownership of robust initiatives and aligning on deployment of studio assets, shared resources, and vendors across independently managed events and activations.
• Serve as the primary point of contact for assigned external event producers, experimental agencies, fabrication vendors, experiential agencies, venues, publicists, and distributors, including international partners in key markets.
• Direct assigned coordinator or administrative staff to support scheduling, travel, shipping, logistics, budget tracking and deliverables management.
• Manage assigned event budgets, maintain detailed production schedules, and oversee execution against fixed release deadlines within pre-approved commercial parameters.
• Coordinate with external publicists and talent representatives to support talent participation at events and ensure alignment with publicity plans and media coverage requirements.
• Deliver concise post-event summaries documenting execution outcomes, learnings, and operational considerations for future theatrical activations.
Requirements
• 8+ years of experience executing large-scale marketing events and experiential activations for entertainment, media, or consumer brands.
• Demonstrated experience delivering global or multi-market events tied to film or television releases.
• Proven ability to manage external agencies, vendors, and complex production timelines.
• Experience supporting talent-facing events and working alongside publicity teams.
• Strong budget management, organizational, and problem-solving skills.
• Comfortable operating in fast-paced, high-visibility release environments with fixed deadlines.
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