Welcome to General Motors, a global leader in the automotive industry. We are seeking a highly skilled and experienced Marketing Measurement Strategist to join our Corporate Brands team. As the Marketing Measurement Strategist, you will play a critical role in driving the success of our marketing efforts, ensuring that our corporate brands are effectively reaching and engaging our target audience. We are looking for a dynamic individual with a passion for data and an innovative mindset to help us measure and optimize our marketing strategies. If you are a proactive and results-driven professional with a strong background in marketing analytics and a deep understanding of corporate branding, we want to hear from you!
Develop and implement effective marketing measurement strategies for General Motors' corporate brands.
Utilize data and analytics to track and measure the success of marketing campaigns and initiatives.
Identify key performance indicators (KPIs) and develop reporting methods to track progress and provide insights to stakeholders.
Collaborate with cross-functional teams to gather data and insights from various sources, including market research, digital analytics, and social media analytics.
Use data and insights to make data-driven recommendations for optimizing marketing strategies and campaigns.
Stay up-to-date on industry trends and best practices in marketing measurement and analytics.
Communicate findings and recommendations to senior leadership and other stakeholders.
Develop and maintain dashboards and reports to track marketing performance and provide regular updates to stakeholders.
Conduct competitive analysis and benchmarking to inform marketing strategy and evaluate effectiveness.
Continuously identify opportunities for improvement and optimization to drive business results.
Provide guidance and support to marketing team members on measurement and analytics best practices.
Collaborate with external partners and vendors to ensure accurate and timely data collection and analysis.
Stay informed on corporate branding guidelines and ensure all marketing efforts align with brand standards.
Proactively identify and troubleshoot any issues or discrepancies in data and make recommendations for resolution.
Contribute to the development and refinement of marketing measurement processes and methodologies.
General Motors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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