Marketing Specialist

To continue our rapid growth in the DACH market for custom and serial on-demand manufacturing, we are looking for a driven and versatile (Regional) Marketing Specialist who will drive measurable growth in the DACH region through paid acquisition, lead generation campaigns, brand awareness & demand-generation across digital channels — with a clear focus on ROIM, CPA, and pipeline contribution.

Responsibilities

You’ll own regional marketing initiatives for DACH — building awareness, driving acquisition, and supporting revenue growth across key customer segments.

Your core responsibilities will include:

• Build, launch, and optimize high-performing lead generation campaigns across Google, LinkedIn, and Meta in collaboration with the Growth Marketing team
• Manage and report on regional marketing budgets and campaign performance
• Run structured A/B tests to improve conversion rates across ads, landing pages, and funnels
• Develop engaging marketing materials (ads, emails, landing pages, case studies) in German
• Collaborate closely with Sales to generate qualified leads and support account-based campaigns
• Organize and promote webinars and industry events (online/offline)
• Identify partnership and sponsorship opportunities with industry media and associations
• Own the regional performance metrics (CPA, ROAS, CAC) and report on campaign efficiency
  
  Channels
  You’ll work with a focused set of high-impact channels — designed to generate demand and qualified leads across the DACH region:
• Paid Search (Google Ads, Bing Ads) – drive high-intent traffic and continuously improve ROI
• Paid Social (LinkedIn, Meta) – build awareness and capture leads among key decision-makers
• Landing Page & Conversion Optimization – test, measure, and scale what converts best
• Email & CRM Automation – working closely with our Lifecycle-Marketing-Team to nurture leads through smart segmentation and automated sequences
• Industry Partnerships & Events – leverage collaborations to boost credibility and inbound opportunities
• Retargeting & Funnel Campaigns – turn attention into action through data-driven remarketing

Ideal candidate 

We’re looking for a growth-minded performance marketer who combines analytical precision with creative problem-solving — someone who thrives in a fast-moving environment and wants to see their campaigns directly translate into real business growth.

You’re not just running ads — you’re building scalable systems that turn marketing budgets into qualified pipeline.

You should have:

• Digital mindset and growth focus
• 2+ years of hands-on experience in B2B or B2C performance marketing, demand generation, or paid acquisition (LinkedIn, Google, Meta)
• Proven success in full-funnel campaigns with measurable ROI and lead quality improvements
• Deep understanding of digital advertising mechanics (tracking, attribution, audience segmentation)
• Native-level German and fluent English
• Strong copywriting and localization skills — you know how to make technical messaging resonate
• Strong analytical skills
• A plus: curiosity or background in manufacturing, engineering, or industrial technology

What’s in it for you

• Impact that matters: your campaigns will directly drive Xometry’s pipeline in one of our most strategic regions — DACH. You’ll see the outcome of your work in real revenue growth, not just impressions.
• Freedom to build: you’ll own budgets, test creative ideas, and scale what works — without layers of bureaucracy.
• A global team with startup energy: fast decisions, talented peers, and a clear mission to reshape how manufacturing works.
• Remote-first setup: work from anywhere, with team meetups for strategy and connection.
• Competitive pay & equity: we reward results, not seniority — including participation in our stock option program.
• Continuous growth: access to advanced tools, cross-functional collaboration, and support for your professional learning goals.