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Job Title Paid Media Marketer – E-Commerce (TikTok & Meta Ads)
Location Remote
Time Zone US Time Zones (EST–PST)
Role Overview We are looking for a results-driven Paid Media Marketer with deep expertise in TikTok Ads and Meta Ads to join our fast-growing e-commerce team. This is a full-time, performance-focused role centered on building, scaling, and optimising paid advertising campaigns across TikTok (primary platform) and Meta. The ideal candidate has hands-on experience with TikTok Shop, understands the e-commerce buyer journey, and can combine creative thinking with analytical rigour to drive measurable growth.
Key Responsibilities
Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads (Facebook & Instagram) with a primary focus on TikTok
Set up, optimise, and scale TikTok Shop campaigns including product-linked ads, affiliate collaboration coordination, and shoppable content strategy
Develop and test ad creatives in collaboration with creative teams, including UGC-style content, short-form video hooks, and product-focused formats native to TikTok
Monitor and manage campaign budgets, bids, audiences, and placements to maximise ROAS and minimise CAC
Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages to continuously improve performance
Analyse campaign data and produce regular performance reports with insights and recommendations
Stay current on TikTok algorithm updates, ad product releases, and e-commerce trends to ensure campaigns remain competitive
Collaborate with the broader marketing and e-commerce team on promotional calendars, product launches, and seasonal campaigns
Required Qualifications
Proven experience managing TikTok Ads campaigns in an e-commerce environment, with demonstrated ability to scale profitably — this is non-negotiable
Hands-on experience with TikTok Shop, including product catalogue setup, shop-linked ad campaigns, and creator/affiliate coordination
Solid experience running Meta Ads (Facebook & Instagram) for e-commerce brands
Strong understanding of paid social funnels, retargeting strategies, and audience segmentation for product-based businesses
Analytical proficiency — comfortable reading data, drawing insights, and making optimisation decisions based on performance metrics
Experience managing advertising budgets of significant scale with accountability for ROAS and CAC targets
Strong written English communication skills and ability to work effectively in a remote, asynchronous team environment
Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications
Experience working with direct-to-consumer (DTC) or e-commerce brands in fashion, beauty, wellness, or lifestyle verticals
Familiarity with TikTok creative best practices including hook writing, scroll-stopping video formats, and native content production
Experience with third-party attribution tools (e.g., Triple Whale, Northbeam, or similar)
Working knowledge of Google Ads or other paid channels as supplementary experience
Experience collaborating with UGC creators or influencer marketing teams to produce ad-ready content
Tools & Technology
TikTok Ads Manager
TikTok Shop Seller Center
Meta Ads Manager (Facebook & Instagram)
Google Analytics / GA4
Shopify or other e-commerce platforms
Google Workspace
Slack, Zoom, and other remote collaboration tools
Attribution/reporting platforms (e.g., Triple Whale, Northbeam, or similar)
Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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