Roller Rabbit is a feel-good company that aims to find joy in life through its lifestyle brand. The Performance Marketing Assistant will partner with the Digital Marketing Manager to execute multi-channel marketing strategies, enhance brand awareness, and drive customer engagement across various digital platforms.
Responsibilities
- Support Digital Marketing Manager in the rollout of all digital assets across web and marketing channels
- Assist with strategy and execution across email and SMS programs with the goal of increasing customer engagement and lifetime value
- Collaborate with Digital Marketing Manager on creation of paid media concepts and content
- Work with internal teams and external partners to brief and review assets for all digital marketing initiatives
- Support the loyalty program, continually thinking of new ways to engage our customers and make the tool a key part of our experience
- Assist with reporting and analysis of site and marketing channel performance
- Set up campaigns in various systems, ensuring creative and content is loaded correctly
- Assist in copywriting for email, sms and push notifications
- Stay on top of trends, push the business to test new tools and technologies
- Support the build out of digital experiences on the site from homepage assets to landing pages
- Collaborate with 3rd party agencies ensuring their deadlines are met and content is passed off properly
Skills
- Minimum of 1 - 2 years of experience in fashion / lifestyle marketing
- Bachelor's degree in marketing, Communications, or related field
- Excellent verbal and written communication skills and ability to speak with all levels within the business
- Self-starter, ability to lead and manage projects independently
- Knowledge and interest in fashion and apparel
- Strong organizational skills
- Comfort and adaptability to work individually, as well as in team settings
- Comfort with working in a fast-paced environment
- Strong pulse on the industry, trends, new and upcoming technologies
- Positive, curious attitude
Benefits
- Medical, Dental & Vision Insurance
- Roller Rabbit Discount and Allowance
- Unlimited PTO
- Hybrid work schedule - 3 days in office 2 days remote
- Weekly lunch in office
- Summer Fridays
Company Overview
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