We are looking for an experienced PPC Specialist to manage and optimize paid search campaigns for a major financial services initiative focused on credit cards. This contract-to-permanent opportunity starts as a part-time role with the potential to transition to permanent employment. The ideal candidate will excel in data-driven decision-making, possess strong organizational skills, and thrive in a performance-oriented environment.
Responsibilities:
• Oversee and optimize high-budget paid search campaigns across Google Ads and Microsoft Ads, ensuring profitability and scalability.
• Conduct ongoing maintenance tasks such as query mining, bid adjustments, and refining campaign structures to sustain performance.
• Manage both brand and non-brand search campaigns, with opportunities to expand into Demand Generation and Performance Max strategies.
• Design, implement, and analyze testing initiatives ranging from simple A/B experiments to more complex evaluation methods.
• Partner with the paid media team to ensure campaign execution aligns with overarching business objectives.
• Provide clear and actionable insights to stakeholders, including performance updates, test outcomes, and optimization strategies.
• Maintain comprehensive documentation of campaign structure, testing results, and learned strategies for future reference.
Qualifications:
• Minimum of 2 years of hands-on experience managing paid search campaigns at significant budget levels.
• Proficiency in using Google Ads and Microsoft Advertising platforms.
• Proven track record of optimizing campaigns to achieve business-focused goals while balancing efficiency and scalability.
• Familiarity with regulated industries, such as financial services, is preferred.
• Strong analytical skills and attention to detail, with the ability to prioritize tasks effectively in a fast-paced environment.
• Excellent communication skills, capable of explaining strategies and results to stakeholders.
• Self-motivated and able to work independently, particularly in remote settings.
• Collaborative mindset with a focus on clear documentation and consistent processes.
Compensation
$49.23-$57.00 Hourly
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