Description
Upwind Security is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, real-time threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures end-to-end, cost-effective cloud infrastructure protection. At Upwind, you’ll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.
The Opportunity
We're looking for an experienced Product Marketing Manager who is part technologist, part storyteller, and deeply hands-on in turning complex cloud security concepts, architecture, runtime behavior, Kubernetes environments, identity flows, APIs, and kernel-level telemetry, into clear, compelling narratives that resonate with engineers and security leaders. You'll think like a security engineer and write like a product marketer, creating technical content, product narratives, launch assets, and enablement materials that explain not just what Upwind does, but how it works and why it's architecturally different, with precision and credibility instead of fluff or fear tactics.
This is a hands-on, high-impact role that brings technical strategy to life through content and helps define how the market understands runtime-powered cloud security. Reporting to the Head of Product Marketing, you'll collaborate closely with Product, Engineering, Demand Gen, Sales, and leadership to turn complex innovation into market-ready messaging and assets that drive real pipeline impact.
What You'll Do
- Own the technical narrative for GTM enablement. Partner with Product to define use cases, and build supporting assets and training material for new features and releases.
- Create and execute high-impact technical content. From deep-dive technical blogs and solution guides to architecture explainers and product landing pages, produce content that security engineers and cloud teams actually want to read.
- Partner closely with Content Marketing to translate complex messaging into creative content formats and experiences across written, social, video, and other formats.
- Translate complex architecture into clear value. Turn runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning.
- Support demand with technical credibility. Collaborate with Demand Gen to provide strong technical angles for campaigns, content offers, and field programs that educate buyers over time, not just capture leads.
- Develop competitive and market POVs. Analyze the CNAPP and cloud security landscape to create technically grounded differentiation and comparison assets that stand up to scrutiny.
- Keep our technical voice sharp. Ensure our product storytelling is precise, modern, and human: authoritative when discussing architecture, approachable when discussing customer value.
Requirements
- A proven track record of owning product marketing strategy end to end, from positioning and messaging through execution, at an enterprise SaaS company, ideally in cloud security or cloud infrastructure, with the judgment to operate independently in a fast-moving environment.
- Deep technical curiosity, comfortable reading architecture docs, asking engineers hard questions, and understanding the full sales process from pitch to demo to POC to production.
- Strong technical writing skills, with experience marketing to security engineers, DevOps teams, platform engineers, or CISOs, and a track record of earning credibility with technical audiences without oversimplifying or hiding behind jargon.
- Hands-on execution mindset that goes beyond defining positioning to writing the blog, building the page outline, creating the sales asset, and getting it live.
- Familiarity with cloud-native environments: Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, code security, application security, shift-left security, SAST, or related domains.
- Cross-functional fluency, translating between Engineering, Sales, and Marketing, and comfortable with CMS platforms, marketing automation tools like HubSpot, web tools like Webflow, analytics platforms, and enablement systems. Bonus for experience with demo tools like Storylane or other technical visualization tools.
- Data-informed and impact-driven, energized by ambiguity and speed in a fast-moving startup, and motivated to help define how runtime-powered cloud security is understood in the market.
Why Join Us
This is a foundational role with high visibility and high impact. You will define how enablement works here and directly improve how our GTM organization executes.
Originally posted on