Note: The job is a remote job and is open to candidates in USA. FE International is an award-winning global M&A advisor of SaaS, e-commerce and content businesses. They are looking for a hands-on, full-stack Assistant Manager - Marketing to oversee execution across various marketing functions including demand generation, content creation, SEO, and AI-driven search.
Responsibilities
- Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement
- Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers
- Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates
- Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists
- Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking
- Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team
- Build and manage nurture sequences aligned to the buyer and seller journey
- Manage email deliverability, domain health, and sending reputation
- Write and edit blog content, thought leadership, market commentary, and long-form guides that position the firm as a credible M&A authority
- Produce recurring email newsletters and campaign copy for the buyer and seller audience
- Create marketing collateral for an advisory audience: teasers, one-pagers, landing page copy, and sales enablement material
- Ghostwrite and manage executive and company social content in a consistent brand voice
- Manage on-page and technical SEO to improve organic rankings and site authority
- Run link-building and digital PR outreach to grow domain authority and referral traffic
- Apply Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-visibility best practices so firm content is surfaced accurately in AI-driven search and generative answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar)
- Maintain structured data, content feeds, and technical assets that help AI systems retrieve and cite firm content correctly
- Build in-house AI tools, agents, and workflows using Claude, Claude Code, ChatGPT, and other LLM platforms to speed up content, research, outreach, and reporting
- Develop custom skills, prompt systems, and automation pipelines that turn recurring marketing tasks into reliable, repeatable AI-assisted processes
- Use AI coding tools (Claude Code, Cursor, or similar) hands-on to build internal utilities, dashboards, and integrations for the marketing team
- Test new AI models, tools, and platforms as they release, and roll the best ones into daily team workflows
- Manage the wider marketing tech stack (SEO tools, CRM, analytics, outreach, and AI platforms) and connect systems where it saves time
- Plan and manage the organic social calendar across LinkedIn and X/Twitter for the firm and its executives
- Grow reach, engagement, and follower quality; draft posts, threads, and comment replies in brand voice
- Support employer branding and internal communications as needed
- Draft and distribute press releases for closed deals, appointments, awards, and company milestones via newswire platforms
- Support media relations and maintain a consistent public narrative for the firm
- Plan, execute, and optimize Google Ads and other performance campaigns for lead generation and brand awareness
- Monitor budgets, CPL/CPA, and ROI across paid channels; report performance with clear, actionable recommendations
- Collaborate with design and content resources to develop high-converting ad creative and landing pages
- Track and report on marketing performance using GA4, Google Search Console, HubSpot, and paid-channel dashboards
- Translate data into concise, leadership-ready reporting with clear recommendations and next steps
- Prepare materials for recurring marketing meetings and leadership reviews: agendas, performance decks, and talking points
- Own attribution and funnel reporting in partnership with business development
- Manage day-to-day partner operations: lead distribution and rotation schedules, partner-level lead tracking, and follow-up coordination with individual deal advisors
- Monitor and report partner-level performance (leads, conversions, pipeline contribution) and flag gaps or wins to leadership
- Act as the marketing point of contact for partners: coordinate their content, campaign, and lead-related requests end to end
- Partner closely with deal origination and business development to align marketing output with pipeline and revenue goals
- Stay current on M&A industry trends, competitor positioning, and marketing technology developments
- Direct and brief design and other specialist resources where deep expertise is required (this role scopes and manages design rather than producing it)
Skills
- 4-6 years of progressive B2B marketing experience, ideally in financial services, M&A advisory, consulting, or professional services
- Proven hands-on experience with HubSpot (or a similar CRM/marketing automation platform)
- Demonstrated success in lead generation, cold outreach, and pipeline-building campaigns
- Strong SEO fundamentals with growing familiarity in AEO/GEO/LLM optimization
- Experience managing Google Ads and performance marketing budgets
- Excellent written communication with a portfolio of blog/content samples
- Hands-on experience using AI tools (Claude, ChatGPT, or similar) in day-to-day marketing work, including building AI-assisted workflows rather than just using chat interfaces
- Analytical mindset, comfortable with campaign data, dashboards, and reporting tools
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Prior experience in M&A, investment banking, PE/VC, or business brokerage marketing
- Familiarity with Semrush/Ahrefs, Google Analytics, Google Search Console, LinkedIn Sales Navigator, and email deliverability platforms
- Experience creating marketing collateral for a technical or advisory audience (teasers, one-pagers, thought leadership)
- Experience building internal AI tools, custom agents, or automations with Claude Code, custom GPTs, API-based workflows, or similar
Company Overview