Note: The job is a remote job and is open to candidates in USA. Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform. The Brand & Narrative Marketing Manager for Safe Space will own the brand's presence and ensure it resonates with HR leaders, focusing on social media, announcements, and maintaining brand consistency.
Responsibilities
- Run the social channels: Post to the Safe Space social accounts, reply to comments, and grow the following. You’ll come up with new formats and write posts that resonate with our ICP and prove that the conversations happening in Safe Space are real and matter
- Own announcements: Own the day-to-day drumbeat of announcements and communications around new product features and community updates. Make sure every release captures the right one and messaging and gets the attention it deserves
- Program HR’s cultural calendar: Counter-program the HR year: open enrollment, review and comp season, RTO mandates, Mental Health Awareness Month, the layoff cycle, the Sunday scaries. Build these and more into tentpole moments that bring together existing members and reach non-members
- Create other marketing moments: Whether it’s a research report, a response to industry news or jumping on a trending conversation, you’ll be constantly watching and waiting for opportunities to generate marketing moments for the community
- Keep the brand consistent: Make sure Safe Space looks and sounds the same everywhere it shows up: the website, social profiles, email, event pages, and slide decks. Own the brand guidelines (logo, colors, fonts, voice) and keep them up to date so anyone working on the brand uses the right ones. When something looks off-brand, catch it and fix it
Skills
- 2 to 4 years of experience in brand, social, or community marketing, ideally for a media brand, community, or B2B audience
- A doer, not just a planner. You can take a plan and execute it end-to-end. You've shipped real campaigns, hit real deadlines, and held the details together while doing it
- Comfortable with ambiguity. You don't wait for permission, you make the call with what you've got, and you plow through blockers instead of stalling out
- Taste. You know the difference between content that fills a calendar and content that makes someone feel seen
- Native social fluency. You know what works on social channels and why, and you can carry a brand voice across platforms without losing it
- AI chops. You lean on AI tools to work faster and do more on your own: drafting and editing copy, generating images and video, repurposing content, and speeding up research
- A strong writer. You can go from a punchy post to a campaign brief to an event invite in the same afternoon
- Range. You can move from a social calendar to a campaign launch to an event run-of-show without dropping the quality bar
- You know the HR and people-ops world, or you're the kind of person who would love getting to know it
Benefits
- Equity in Workweek
- Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
- Unlimited PTO with a minimum of 3 days/quarter used
- 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
- 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
- 401(k) plan with 3.5% company match
- $500 one-time stipend for any home office needs used after the first 90 days
- 5-week sabbatical after 4 years on staff
- 2 volunteering days per year
- 1x/year in-person team retreat
- $100/month book stipend
Company Overview