Note: The job is a remote job and is open to candidates in USA. SRS Acquiom is a leading disruptor in the financial services technology space, redefining the way M&A and loan agency deals get done. They are seeking a Director, Content Strategy to lead and evolve their thought leadership engine, managing the lifecycle of content creation and collaboration with marketing colleagues to drive business impact.
Responsibilities
- Develop strategy for thought leadership content leveraging deep knowledge of business goals, campaign strategies, SEO/SEM, and earned media strategies
- Ability to proactively identify high-value content opportunities based on market trends, news cycles, proprietary data, and business priorities—and translate them into a clear, differentiated editorial strategy that aligns with business and marketing goals
- Understand audience behaviors, content needs, and consumption patterns by staying in tune with the market and competitive activity. Strong knowledge of evolving content consumption by channel and the impact of content form
- Develop thought leadership content with legs, ensuring that we can maximize the impact of a single piece and leverage the existing library in new and innovative ways while creating reader journeys that drive the business
- Responsible for managing by influence to deliver content on time, on budget, and aligned with key stakeholders and strategic objectives
- Strong ability to work with subject matter experts to uncover, shape, and elevate insights into compelling narratives without losing accuracy or authority
- Work cross-functionally with the web and campaigns teams to publish content
- Work with internal SME and external writing resources. Managing freelancers or agencies as needed. Strong budget management skills
- Content governance, managing and guiding content ensuring consistency and alignment with brand voice and identity
- Exceptional editing and storytelling skills, with the ability to both produce written content outlines and web copy directly and act as editor and coach, guiding writers to ensure clarity, consistency, and strategic alignment
- Manage and evolve our content library: refreshing, repackaging, and optimizing assets based on performance, SEO, and changing market relevance
- Collaborate with the web and SEO teams to continually update content and test new strategies to drive SEO, manage reader journeys and find new opportunities for organic lead generation
Skills
- 8+ years' B2B content marketing experience, with a majority of the time focused on thought leadership content
- BA or BS degree from a four-year college/university
- Strong research skills, superior attention to detail and a proven ability to translate data into actionable strategic recommendations
- Collaborative, team-player, natural relationship builder
- Highly flexible, curious problem-solver, able to move quickly and think creatively
- Self-starter who thrives in a dynamic, fast-paced environment
- Proven ability to lead the creation and ongoing implementation of a content strategic plan and execution
- Exceptional written and executive level verbal communication skills. Demonstrated ability to think strategically and communicate complex ideas
- Strong understanding of how content is tied to campaign strategy and lead generation
- Able to lead by influence, bringing strategy to the forefront and providing impact at every stage of development
- Strong understanding of B2B marketing best practices, and a deep curiosity for staying on top of the latest trends in content strategy
- Working knowledge of SEO/SEM best practices and their impact on content and content strategy
- Experience managing external vendors and partners
- Exceptional project management skills. Proven ability to successfully manage multiple, concurrent projects. Experience using tools like Asana and/or Smartsheet area is a plus
- Experience with agile development processes, including the use of Asana and Smartsheet for project management
- Experience producing content across multiple form factors: short form content, long form content, web content, social media, video, etc
Benefits
- Day‑one coverage: medical, dental, and vision plans so you’re protected from the start
- A 401(k) with a 4% company match to keep your future on track
- Discretionary time off - take the time you need, when you need it
- Employer‑paid life insurance, with the option to add extra coverage for peace of mind
- Employee Assistance Programs for confidential support when life gets complicated
- Discounted pet insurance (because furry family members count, too)
- A fitness credit to back your health and wellness goals
- Pre‑tax plans for dependent care, transportation, and flexible spending
Company Overview