Note: The job is a remote job and is open to candidates in USA. Talent Groups is seeking a Digital Marketing Program Manager (AI Search Strategist) to enhance their Generative Engine Optimization and Answer Engine Optimization strategies. The role involves collaborating with marketing teams to improve AI search visibility and optimize digital content, focusing on data-driven decision-making and continuous experimentation.
Responsibilities
- Analyze AI search performance, citations, and content gaps, translating findings into prioritized optimization recommendations
- Execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives to improve visibility across AI-powered search and answer platforms
- Partner with Content Marketing, Growth Marketing, Product Marketing, Brand Marketing, and Communications teams to develop AI-friendly content strategies
- Optimize digital content using SEO and AI search best practices to improve discoverability and citation quality
- Monitor AI search trends, algorithm updates, and emerging best practices, recommending ongoing optimization opportunities
- Collaborate with the AEO Project Manager to prioritize initiatives, manage workstreams, and ensure timely execution
- Evaluate competitive performance and brand presence across AI search platforms, identifying opportunities to improve authority and visibility
- Measure AI search visibility metrics and prepare executive-ready reports, insights, and recommendations for stakeholders
- Support continuous improvement efforts through experimentation, testing, and performance analysis
Skills
- 3+ years of experience in SEO, content strategy, digital marketing, or a related field
- Demonstrated knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered search ecosystems
- Experience optimizing digital content for traditional search engines and AI-powered answer platforms using SEO best practices
- Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
- Experience using SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, or similar SEO and analytics tools
- Excellent written and verbal communication skills with the ability to collaborate across cross-functional teams
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, or a related field (or equivalent professional experience)
- Experience with Profound or a comparable AI search intelligence platform
- Experience measuring AI search citations, visibility, and authority
- Familiarity with emerging AI search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews
- Passion for staying current on evolving AI search trends and digital marketing innovations
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