Note: The job is a remote job and is open to candidates in USA. AliveCor is on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. The Director of B2B Marketing will lead marketing strategies across healthcare providers, employers/payers, and biopharma, focusing on commercializing clinical innovations and building demand in complex healthcare ecosystems.
Responsibilities
- Shape how AliveCor is positioned within the medical device, digital cardiology, and connected care landscape
- Translate innovation into clear, compelling narratives that resonate with cardiologists, health systems, enterprise buyers, and strategic partners
- Help define the role of AI-enabled cardiac detection and monitoring in the evolving standard of care
- Partner closely with product, clinical, and commercial leaders to bring new innovations to market with clarity and impact
- Own and define the U.S. enterprise marketing strategy across HCP, Employer/Payer, and BioPharma
- Align marketing priorities to revenue targets, sales motions, and business objectives across all three divisions
- Serve as the primary marketing partner to commercial leadership
- Manage and mentor a growing enterprise marketing team, including a Senior Marketing Manager and Events & Sales Enablement lead
- Own marketing-sourced and marketing-influenced pipeline across enterprise segments
- Build and execute account-based and demand generation strategies for complex healthcare systems, enterprise buyers, and strategic accounts
- Partner closely with BDR and sales teams to drive a high-quality pipeline and accelerate deal progression
- Develop integrated campaigns across channels, including digital, webinars, events, email, content, and field marketing
- Oversee U.S. sales enablement strategy and execution across enterprise business lines
- Translate product differentiation into clear, actionable sales narratives and field enablement
- Partner cross-functionally to support competitive positioning, market differentiation, and customer-facing messaging
- Support distributor and channel enablement where relevant
- Activate key industry moments—including cardiology, medtech, payer, and healthcare conferences—to drive visibility, engagement, and pipeline
- Partner with the Events & Sales Enablement lead to maximize event strategy, ROI, and commercial follow-through
- Help strengthen AliveCor’s visibility and credibility within key healthcare markets and buying communities
- Establish repeatable processes for campaign planning, execution, and performance tracking
- Partner with Marketing Operations to ensure visibility into pipeline contribution, attribution, and ROI
- Bring focus, prioritization, and operational rigor to a fast-moving, multi-division marketing environment
Skills
- 10–12+ years of experience in medtech, digital health, healthcare technology, connected care, or related healthcare B2B marketing environments
- Strong understanding of healthcare commercialization, provider adoption dynamics, and enterprise healthcare buying cycles
- Experience marketing to healthcare providers, health systems, IDNs, employers, payers, and/or life sciences organizations
- Proven ability to translate complex innovation into compelling market narratives and measurable pipeline impact
- Experience supporting sophisticated enterprise sales motions with long buying cycles and multiple stakeholders
- Familiarity with modern B2B marketing technology and analytics platforms, including CRM, marketing automation, attribution, and account-based marketing tools
- Strong cross-functional collaborator across marketing, sales, product, clinical, and commercial teams
- Experience managing direct reports, agencies, and cross-functional initiatives
- Strategic thinker who is also comfortable operating hands-on in a scaling environment
- Ability and willingness to travel (approximately 10%-25%) to support for conferences, customer engagement, and commercial alignment
- Bachelor's degree preferred, but equivalent experience and demonstrated success are equally valued
Benefits
- Medical, dental, vision
- Paid vacation
- Paid holidays
- Paid personal days
- Volunteer time off
- 401(k) savings with employer match
- Bonus opportunities
- Life insurance
- Company sponsored life insurance
- KardiaComplete program
Company Overview
Company H1B Sponsorship