Note: The job is a remote job and is open to candidates in USA. USAA is committed to empowering its members to achieve financial security through exceptional service and trusted advice. The Marketing Analytics Director will lead the marketing analytics and audience strategy function, overseeing a team of analysts and data scientists to optimize marketing investments and accelerate member growth.
Responsibilities
- As a strategic partner, leads or collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches
- Develops team reputation as highly skilled experts in the area of decision science support
- Oversees and coordinates analytical tasks which include the evaluation of the business problem, analytical methodology, validation, documentation and presentation of findings and recommendations
- Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions
- Identifies additional resource needs ranging from IT investments, 3rd party support or additional analysts and provides business rationale and justification for additional needs
- Understands the business direction, environment and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change
- Leads the effort and/or partners with analytics teams to build USAA core analytics capabilities and processes
- Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities
- Assigns and or Serves as a mentor for mathematical skills and statistical techniques and guides teams to use the appropriate approaches, to drive fact-based decision-making
- Maintains and innovates knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems
- Researches and pursues the latest and/or industry leading practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge
- Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (E.g. Certifications or advanced coursework)
- Works with IT/CTO partners to advance new data and platforms that correspond to evolving skill sets
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Skills
- Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree
- 8 years of experience in a decision support analytic function OR Advanced degree in relevant discipline, 6 years of experience in a decision support analytic function
- 3 years of direct team lead or management experience
- Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels
- Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems
- Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights
- Prior U.S. military service or being a military spouse/domestic partner is highly valued
- 8+ years in marketing analytics or data science, with 3+ years leading teams
- 5+ years working with 3rd party data sources (data co-ops, data marketplaces, credit bureaus) to build marketing targeting models
- 5+ years in digital platforms (Adobe, Google) and clickstream behavioral data
- 3+ years working with MarTech and CDP platforms (eg - salesforce, adobe, actionIQ) including audience activation and orchestration
- 3+ years in identity resolution - deterministic/probabilistic matching, household graphs, clean rooms, etc
- Expert proficiency in SQL and Python or R; comfortable in cloud data environments (Snowflake, Bigquery, Databricks)
- Experience with data visualization or BI tools (Tableau, Power BI) to communicate insights effectively
Benefits
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays plus 16 paid volunteer hours
- Various wellness programs
- Career path planning and continuing education assists employees with their professional goals
- Pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors
- Remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs
- Relocation assistance is available for this position
Company Overview