Note: The job is a remote job and is open to candidates in USA. Wpromote is a leading digital agency committed to fostering a diverse and inclusive work environment. They are seeking a strategic, client-focused Director of Lifecycle Marketing to oversee a portfolio of clients and lead innovative acquisition and retention strategies across various channels.
Responsibilities
- Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients)
- Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews
- Support new business efforts through audits, proposals, and sales presentations (5-10% of time)
- Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports)
- Establish scalable team processes, playbooks, and quality standards
- Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals
- Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed
- Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences
- Establish measurement frameworks and KPIs aligned with business objectives
- Drive experimentation strategies (messaging, creative, channel mix) to optimize performance
- Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth
- Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards
Skills
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
- Experience leading and developing cross-functional team members or direct reports
- Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth
- Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing
- Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders
- Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders
- Experience supporting business development efforts including audits, proposals, and strategic sales presentations
- Strong analytical skills with experience translating complex performance data into actionable business recommendations
- Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes
- Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems
- Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar
- Passion for innovation, AI, and continuously evolving lifecycle marketing best practices
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
- Annual performance bonus
- Annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance
- Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
Company Overview