Note: The job is a remote job and is open to candidates in USA. RSAC is the premier series of global events and year‑round learning for the cybersecurity community. We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email and website.
Responsibilities
- Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
- Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency
- Manage relationships with technology vendors and partners to ensure service quality and contract optimization
- Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
- Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
- Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
- Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
- Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
- Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
- Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
Skills
- Proven expertise building and managing marketing technology stacks at scale
- Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
- Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
- Deep understanding of SEO principles, site architecture, and organic search optimization
- Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
- Knowledge of marketing compliance and data privacy regulations
- Strong analytical skills and the ability to interpret marketing data to make informed decisions
- 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
- Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
- Certifications in marketing automation and project management desired
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company-wide offsite
Company Overview