Note: The job is a remote job and is open to candidates in USA. Globalli is a company focused on global payroll, EOR, and HCM solutions, and they are seeking a Growth Marketing Manager. The role involves executing demand generation and digital marketing initiatives to support pipeline growth, collaborating with Sales to optimize campaigns, and managing content marketing efforts.
Responsibilities
- Execute marketing campaigns to drive qualified leads and support sales pipeline growth
- Support inbound and outbound marketing initiatives across digital channels
- Collaborate with Sales to align campaigns with target customer segments and revenue priorities
- Monitor and optimize campaign performance based on conversion and engagement metrics
- Manage execution of content marketing initiatives across LinkedIn, email, and web channels
- Support development and distribution of thought leadership, product messaging, and customer stories
- Maintain content calendar and ensure consistent execution of marketing campaigns
- Support brand awareness through consistent digital presence across channels
- Execute SEO initiatives to improve organic visibility and website traffic
- Identify keyword opportunities and support content optimization efforts
- Monitor website performance and recommend improvements to increase engagement and conversions
- Use HubSpot and other marketing tools to execute and track campaigns
- Maintain accurate marketing data and campaign tracking
- Monitor key performance metrics including lead volume, traffic, and conversion rates
- Provide regular reporting on campaign performance and insights
- Work closely with Sales, Product, Customer Success, and Leadership teams
- Support go-to-market initiatives including product updates and campaign launches
- Contribute to improving marketing effectiveness through feedback and insights
Skills
- 4–7+ years of experience in Marketing, Growth Marketing, Demand Generation, or Digital Marketing
- Experience in B2B SaaS strongly preferred
- Exposure to lead generation, campaign execution, or revenue-focused marketing programs
- Experience working with Sales teams or revenue-driven environments
- Strong understanding of digital marketing, demand generation, and campaign execution
- Experience managing LinkedIn campaigns, email marketing, and content distribution
- Strong writing and communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Analytical mindset with ability to interpret marketing performance data
- Experience with HubSpot or similar CRM/marketing automation tools
- Familiarity with SEO tools and website analytics (e.g., Google Analytics)
- Comfortable working with marketing funnel metrics and reporting dashboards
- Experience in HR tech, payroll, EOR, PEO, or fintech SaaS environments
- Experience in high-growth or early-stage startup environments
- Exposure to account-based marketing (ABM) or lifecycle marketing
- Experience supporting or coordinating freelancers, agencies, or interns (not required)
Company Overview