Note: The job is a remote job and is open to candidates in USA. Cotality is a leading company in property intelligence, dedicated to making the property industry faster and more people-centric. They are looking for a Growth Marketing Manager to enhance outbound pipeline strategies, ensuring effective collaboration between product marketing and sales teams to drive lead generation and optimize outreach efforts.
Responsibilities
- Translate Product Marketing strategy and assets (ICP, messaging, campaign goals, case studies, ROI calculators, vertical-specific collateral) into structured outbound engagement plans
- Ensure alignment between campaign intent and sales execution
- Design outbound cadences to support: Campaign launches, Event-driven outreach, Sales prospecting initiatives
- Define: Channel mix (email, call, LinkedIn, etc.), Sequencing and timing, Personalization approach
- Maintain and evolve a library of standardized cadences and templates
- Coordinate across teams to ensure outbound efforts are aligned and executed effectively: Product Marketing (strategy & content), RevOps (tools, systems, and automation), Sales (execution and feedback)
- Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution
- Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted, easily executable, and consistently yielding high performance
- Monitor outbound campaign performance in real time, including: Engagement rates, Conversion rates, Pipeline generation
- Establish a closed-loop feedback mechanism and continuously refine: Messaging, Cadence structure, Audience segmentation
- Scale high-performing approaches and discontinue underperforming efforts
- Identify repeatable patterns and best practices across campaigns
- Drive standardization of: Messaging frameworks, Cadence structures, Execution workflows
- Partner with RevOps to translate learnings into scalable automation
- Conversion rates (Target → Lead → Opportunity)
- Pipeline generated from outbound efforts
- Time to first engagement
- Improvement in campaign performance over time
- Adoption of standardized cadences across teams
Skills
- Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations
- Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences
- Strong understanding of outbound lead generation and campaign execution
- Analytical mindset with ability to interpret performance data and drive optimization
- Experience working cross-functionally with Marketing, Sales, and Operations teams
- Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools)
- Familiarity with multi-channel outbound strategies
- Experience building or optimizing outreach cadences
Benefits
- Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
- Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
- Health: Multiple medical plan options with mental health and wellness support offerings.
- Retirement: 401(k) with company match and vesting after one year.
- Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
- Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
Company Overview