Note: The job is a remote job and is open to candidates in USA. IRBsearch is seeking a high-impact Growth Marketing Manager to own and execute their full-funnel marketing strategy. The ideal candidate will have deep experience in B2B2C industries and will be responsible for crafting demand generation strategies and measuring their effectiveness.
Responsibilities
- Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement
- Build, launch, and optimize campaigns across paid, partnerships, email and more
- Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms
- Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach
- Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly
- Manage campaign calendars, budgets and vendor relationships across all marketing channels
- Conduct A/B Testing on ads, emails, landing pages, CTAs and more to continuously improve performance
Skills
- 5+ years of B2B marketing experience, with at least 2 years in a growth, demand gen, or performance marketing role
- Proven experience marketing to niche or specialized professional audiences (legal, financial, gov, insurance, or similar)
- Hands-on expertise across multiple channels: paid ads (Google, Meta, LinkedIn), email marketing, webinars, and events
- Experience with marketplace platforms or multi-sided market products
- Proficiency with HubSpot (or similar marketing automation/CRM platform)
- Strong analytical skills — comfortable in Google Analytics, attribution tools, and campaign dashboards
- Excellent project management skills; able to juggle multiple campaigns and priorities simultaneously
Benefits
- Opportunity to own and shape the growth marketing function at a fast-scaling company.
- Collaborative, data-driven culture with a bias for action and experimentation.
- Flexible work environment and strong benefits package.
Company Overview