Note: The job is a remote job and is open to candidates in USA. SuperOrdinary is a dynamic growth partner and marketplace expert in the beauty industry, seeking a highly creative and experienced Livestream Strategist to lead a new TikTok Beauty livestream series. The role involves developing strategy, managing content, and optimizing performance to engage the community and drive brand success on TikTok.
Responsibilities
• Develop and execute the overarching strategy for our new TikTok Beauty channel, encompassing both shoppable and non-shoppable content. Define the channel's unique identity, tone of voice, and content pillars to resonate with the target audience
• Lead the end-to-end creation and launch of the TikTok account, including account setup, profile optimization, and initial content seeding
• Generate innovative and engaging content ideas aligned with beauty trends and our brands’ objectives. Create, manage, and maintain a comprehensive content calendar, ensuring a consistent and diverse posting schedule
• Develop and implement strategies to attract, grow, and retain a highly engaged community. Monitor comments and messages, leverage trends, and maximize events to foster meaningful interactions and drive fan engagement
• Stay relentlessly up-to-date with the latest TikTok trends, features, and algorithms within the beauty industry. Proactively identify opportunities for creative content and strategic collaborations
• Set clear goals and KPIs for channel growth and engagement. Monitor, analyze, and report on channel performance, using data-driven insights to refine strategy and optimize content
• Supervise and guide a non-live content team, providing creative direction, feedback, and support to ensure consistent content quality and alignment with strategy
• Establish a clear plan and timeline for building the account, setting ambitious yet achievable milestones for audience growth, engagement, and content performance
Skills
• 5+ years of experience in social media strategy, with a significant focus on TikTok
• Proven experience launching and growing successful channels, particularly within the beauty or lifestyle sectors
• Deep understanding of TikTok's platform, trends, features, and content best practices
• Exceptional creativity and a strong eye for engaging, short-form video content
• Demonstrated ability to develop and execute effective content strategies that drive community growth and engagement
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication, interpersonal, and leadership skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
• A passion for beauty and a finger on the pulse of the latest industry trends
Company Overview
• SuperOrdinary is the distributor of coveted beauty and cosmetics brands. It was founded in 2017, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is https://superordinary.co.
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