Note: The job is a remote job and is open to candidates in USA. QAD is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. As the Manager of Content & Video Strategy, you will shape Redzone's digital presence, driving engagement across various platforms while managing content strategy and execution.
Responsibilities
- Define the content mix and publishing cadence across YouTube, LinkedIn, Meta, and X
- Translate existing assets — webinars, customer stories, product demos, blog posts — into platform-optimized formats that drive engagement and reach
- Own the day-to-day strategy, creation, and execution across all organic social channels to cultivate a highly active online presence
- Craft compelling, platform-specific content designed to rapidly accelerate follower growth, spark meaningful conversations, and foster a tightly knit community
- Lead Redzone's video content strategy with a strong point of view on format, storytelling, and platform performance
- Partner with internal teams and external vendors to ensure video is a first-class format in our content mix
- Own YouTube channel growth including SEO, thumbnails, playlists, and watch time optimization
- Develop targeted content and channel strategies that support account-based marketing motions
- Understand how to tailor messaging and format for specific segments, verticals, and accounts
- Support evaluation and execution of media sponsorships and editorial partnerships
- Work with Paid Media to develop content strategies that maximize Redzone's presence and ROI within sponsored placements
- Extend the reach of major events (Pack Expo, Champions of Manufacturing) through pre-, during-, and post-event content programs across owned and social channels
- Leverage AI tools to scale content adaptation, channel optimization, and performance reporting — enabling the team to do more with less
Skills
- 5+ years in B2B content strategy, digital marketing, or social media — ideally in SaaS or industrial tech
- Demonstrated expertise in video strategy and channel growth, including YouTube
- Deep understanding of organic social platform dynamics across LinkedIn, Meta, and X
- Experience supporting ABM programs with targeted content and channel strategies
- Strong editorial judgment — you know what resonates with manufacturing and operations audiences
- AI-native mindset with hands-on experience using AI tools for content workflows
- Strong analytical foundation- you use channel performance data, search trends, and audience insights to shape content strategy
- Experience with graphic design tools like Figma and Canva
- Experience with video editing tools to trim, modify, and refine short-form content
- Self-starter who thrives in a lean environment and can move from strategy to execution quickly
Benefits
- Medical, dental and vision coverage
- A 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Paid-time off
- Parental leave
- Flexible spending accounts
- Employee assistance program
Company Overview