Note: The job is a remote job and is open to candidates in USA. Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. The Expansion & Vertical Marketing Manager will own and scale the global expansion marketing strategy, driving attach, upsell, and cross-sell across the portfolio while establishing vertical marketing strategies for priority industries.
Responsibilities
- Develop scalable portfolio expansion & cross ‑ sell marketing frameworks
- Translate product-led expansion strategy into scalable marketing programs across MDR, endpoint, firewall, cloud, and identity - driving attach, upsell, cross-sell, and portfolio adoption within the existing customer base
- Build repeatable execution frameworks that connect product value, customer maturity signals, and field GTM motion
- Build vertical marketing strategy for priority industries
- Establish the vertical marketing strategy for priority industries using sales priorities, customer outcomes, and market signals to guide focus
- Translate industry context - buyer needs, regulatory pressure, threat landscape, and maturity- into clear use cases, narratives, and executable programs
- Build AI enabled, insight driven programs
- Use performance data, customer signals, and AI assisted insight to inform where expansion and vertical programs should focus and how they evolve over time
- Design programs that scale efficiently through automation, intelligence, and clear activation guidance
- Translate strategy into execution that drives revenue
- Package expansion and vertical strategies into clear plays, guidance, and activation frameworks that sales, partners, and field teams can easily adopt in market
- Define success metrics tied to expansion outcomes (e.g., attach rates, cross sell penetration, influenced pipeline), and continuously optimize based on results
Skills
- 4–7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing
- Proven experience owning product‑led expansion motions, including attach, upsell, cross sell, or portfolio adoption across complex product environments
- Strong understanding of how to align marketing strategy to sales and customer success priorities
- An operational mindset, with the ability to design repeatable programs, clear plays, and scalable execution models
- Experience using data and AI assisted insight to guide program focus, prioritization, and optimization
- Excellent written and verbal communication skills, with the ability to translate complex products and customer needs into clear expansion narratives
- Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus
Benefits
- Bonus eligibility
- A comprehensive benefits package
- Sophos operates a remote-first working model, making remote work the primary option for most employees
- Employee-led diversity and inclusion networks that build community and provide education and advocacy
- Annual charity and fundraising initiatives and volunteer days for employees to support local communities
- Global employee sustainability initiatives to reduce our environmental footprint
- Global fitness and trivia competitions to keep our bodies and minds sharp
- Global wellbeing days for employees to relax and recharge
- Monthly wellbeing webinars and training to support employee health and wellbeing
Company Overview