Note: The job is a remote job and is open to candidates in USA. Lovevery is a fast-growing digitally native brand based in Boise, Idaho, focused on providing meaningful development experiences for children. They are seeking a Manager of Global Influencer Marketing to drive brand awareness and customer acquisition through strategic influencer partnerships across various regions.
Responsibilities
- Develop and execute global influencer marketing strategies aligned with Lovevery's overall marketing objectives and brand values
- Lead influencer programs across multiple regions, ensuring consistency while adapting approaches to local market needs
- Identify opportunities to grow brand awareness, engagement, customer acquisition, and revenue through creator partnerships
- Establish goals, KPIs, and reporting frameworks to measure influencer program effectiveness
- Continuously evaluate industry trends, platform developments, and creator marketing best practices
- Build and maintain a strong pipeline of creator partnerships that support both brand-building and business growth objectives
- Manage and develop a team of Influencer Marketing Specialists across multiple regions
- Provide regular feedback, coaching, performance guidance, and professional development opportunities
- Foster collaboration, knowledge sharing, and operational excellence across regional influencer teams
- Establish scalable processes and best practices for influencer recruitment, relationship management, campaign execution, and performance measurement
- Create clear priorities and development plans that enable strong execution while supporting long-term team growth
- Work closely with Social Media, Paid Marketing, Creative, PR, Brand, and Lifecycle Marketing teams to ensure alignment across campaigns
- Partner with Creative teams to identify content trends and creator opportunities that resonate with target audiences
- Collaborate with Analytics and Growth teams to measure the business impact of influencer initiatives
- Support broader marketing initiatives by integrating creator partnerships into key product launches, campaigns, and brand moments
- Manage influencer marketing budgets across regions, ensuring efficient allocation of resources
- Track and report on influencer performance, including engagement, reach, traffic, conversions, revenue, affiliate performance, and overall program impact
- Present recommendations and performance insights to marketing leadership on a regular basis
- Support paid creator partnership initiatives in collaboration with the Sr. Director, Social and Influencer Marketing and the Paid Marketing team
- Help identify creator partnership opportunities that support broader brand awareness, engagement, and customer acquisition goals
- Manage creator licensing, content usage rights, and whitelisting agreements across Meta, TikTok, YouTube, and emerging platforms
- Coordinate the execution of creator amplification programs, including Meta Partnership Ads, TikTok Spark Ads, and other paid creator initiatives
- Monitor creator content performance and provide recommendations to support optimization, testing, and future investment decisions
- Stay informed on platform capabilities, creator monetization trends, and paid creator best practices to help evolve Lovevery's creator marketing efforts
Skills
- 6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields
- 2+ years of experience managing direct reports or leading cross-functional teams
- Proven experience developing and executing influencer marketing strategies that deliver measurable business results
- Experience managing influencer programs across multiple markets or regions
- Strong understanding of influencer platforms, creator ecosystems, and social media best practices
- Experience managing paid influencer campaigns, creator licensing, content rights, and whitelisting programs
- Familiarity with Meta Partnership Ads, TikTok Spark Ads, creator whitelisting, and paid social amplification strategies
- Experience collaborating closely with Paid Marketing teams to drive creator-led customer acquisition
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
- Experience managing budgets and allocating resources effectively across multiple initiatives
- Excellent communication, negotiation, and relationship-building skills
- Entrepreneurial mindset with a proven ability to solve problems creatively and drive continuous improvement
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- Experience working with global consumer brands
- Experience with affiliate marketing and creator commerce programs
- Familiarity with influencer marketing platforms such as GRIN or similar creator relationship management tools
- Graduate business or marketing education is a plus
Benefits
- Competitive salary, benefits and stock option package
- 3 weeks PTO in year 1 +14 paid holidays
- 4 months maternity leave and 2 months parental leave
- Any equipment you need to get the job done!
- Free/discounted Lovevery products
Company Overview