Note: The job is a remote job and is open to candidates in USA. Multiplier is on a mission to democratize global employment, providing a leading global employment platform for companies to employ teams internationally. The Manager, Partner Marketing will bridge the Strategic Partnership team and the global marketing engine, focusing on creating profitable co-marketing campaigns and events to drive lead generation and revenue.
Responsibilities
- Act as the dedicated marketing lead for the Strategic Partnership team, aligning marketing initiatives with overall partnership revenue goals
- Develop and execute integrated co-marketing plans with key partners (VC firms, PE firms, HR Tech platforms, and Neo-banks) to drive brand awareness and lead generation
- Lead the execution of webinars, whitepapers, and digital campaigns that highlight the combined value proposition of Multiplier and our partners
- Plan and host exclusive physical and virtual events, from intimate executive roundtables to large-scale partner summits
- Take accountability for the "Partner-Sourced Pipeline" metric, ensuring that every marketing activity has a clear path to SQL (Sales Qualified Lead) conversion
- Manage the partner marketing budget, ensuring high ROI on co-sponsored events and sponsorships
- Run "Seller Activation" programs to educate Multiplier’s internal sales team on how to leverage our partners to close deals faster
- Collaborate with the Design and Content teams to build co-branded "Sales Plays," pitch decks, and one-pagers that empower partners to sell Multiplier effectively
- Identify and produce joint case studies and testimonials that showcase successful customer outcomes through our partner ecosystem
- Monitor the performance of all co-marketing activities, providing monthly reports on lead volume, conversion rates, and partner engagement
- Regularly sync with the Sales and Product teams to ensure our partner messaging stays ahead of market trends and competitor moves
Skills
- 4+ years of experience in Partner Marketing, Field Marketing, or Demand Generation within the B2B SaaS space
- Proven track record of running successful co-marketing campaigns that resulted in measurable pipeline growth
- Experience using CRM tools (HubSpot/Salesforce) and marketing automation platforms to track lead attribution
- Excellent project management skills—you can juggle multiple partner launches simultaneously without breaking a sweat
- Exceptional communication and presentation skills
Company Overview