Note: The job is a remote job and is open to candidates in USA. Blytheco is the transformation partner of choice, providing business software, consultation, implementation services, education and support. They are seeking a visionary Marketing Campaign Manager to develop, deploy, and manage targeted marketing campaigns that align with the strategic objectives of the organization.
Responsibilities
- Develop campaign strategies and roadmaps that align with pipeline and revenue goals
- Define target audience, buyer personas and segmentation strategies
- Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas
- Establish campaign roadmaps, including channels, timelines and KPIs
- Launch multi-touch campaigns to include:
- Email nurture sequences with clear Calls to Action
- Campaign-related resources and conversion materials (white papers, eBooks, webinars, customer success stories, etc.)
- Landing pages with clearly defined conversion paths
- Develop and execute retargeting strategies while advising on campaign optimization across paid media channels to drive higher ROI
- Partner with internal resources to support campaign creation and execution
- Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates
- Ensure tight alignment between messaging, offers, and calls-to-action to maximize campaign effectiveness
- Optimize key conversion points, including email performance and landing pages, to improve lead generation outcomes
- Partner with Sales and BDR teams to align campaigns with outbound efforts, increasing pipeline contribution
- Synchronize campaign messaging with outreach strategies to improve response and engagement rates
- Provide visibility into campaign activity, themes, and target accounts to support coordinated go-to-market execution
- Strengthen lead follow-up and nurture alignment to accelerate conversion through the funnel:
- Swiftly troubleshoot and resolve issues affecting sales processes and campaign execution
- Educate the sales team on new campaign activities and areas of opportunity
- Track, monitor and analyze key campaign metrics and KPIs and provide detailed, in-depth analysis of marketing campaigns, measuring specific criteria, including cost per customer, conversion rates, and ROI
- Closely monitor and manage campaign budgets
- Analyze campaign performance data and trends and adjust strategies as needed to optimize results
- Deliver actionable insights and reporting to enhance overall marketing effectiveness
- Support event and tradeshow campaign strategy, planning, and follow-up to drive pipeline and post-event conversion
- Integrate events into broader demand generation and nurture programs to maximize ROI and lead impact
- Negotiate and manage third party relationships affiliated with marketing campaign and events
- Stay up to date with industry trends and best practices to continuously improve campaign effectiveness
Skills
- 5+ years of successful, proven experience in marketing/campaign management/ demand generation role or B2B marketing, to include experience building and executing multi-channel lead generation campaigns
- Excellent writing and messaging skills across different audiences and platforms
- Knack for changing and adapting the style, tone, and vernacular of content to match targeted social mediums, with ability to connect with customers
- Experience working directly with an enterprise or midmarket sales teams
- Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight
- Solid project management experience with strong attention to detail, and a high level of business acumen
- A high level of personal and professional accountability
- Ability to develop and embrace innovative, effective marketing/campaign strategies, with strong knowledge of current marketing best practices
- Results-driven with a strong focus on pipeline growth and ROI while maintaining brand authenticity
- Outstanding organizational, time management, communication, and listening skills
- Adaptable and capable of meeting deadlines, managing multiple projects effectively, and working in a fast-paced, dynamic work environment
- Bachelor's degree in Marketing, Communications, English, or related field preferred
- Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus
- High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired
Benefits
- Medical, dental, vision coverage
- Company-paid life insurance
- Options for additional insurance coverages
- 401(k) Plan
- Paid Time Off accruals
- Company Paid Holidays
- Work from home opportunity
- Tuition reimbursement and continuous learning opportunities
- Employee Recognition and Leadership Programs
- Annual Company Conference – “Quest for Excellence”
- Employee Referral Bonus Program
- Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts
- Our award-winning culture
Company Overview