Note: The job is a remote job and is open to candidates in USA. Safeguest is a risk-intelligence platform for short-term rental hosts and property managers, dedicated to helping operators understand who is arriving before check-in. The Marketing Director will be responsible for designing and executing the go-to-market strategy, establishing positioning and messaging, and leading multi-channel campaigns to drive growth.
Responsibilities
- Develop and own the marketing strategy and roadmap aligned to aggressive growth targets
- Establish clear positioning and messaging for STR hosts, property managers, and partners
- Design and execute multi-channel campaigns (LinkedIn, email, SEO, AEO/GEO, partner channels, webinars) with a bias toward fast testing and iteration
- Build and maintain a content engine structured for both traditional SEO and AI search visibility (AEO/GEO)
- Use AI tools extensively for content creation, research, analysis, and workflow automation — treating AI as core infrastructure, not a side experiment
- Own marketing analytics: define KPIs, instrument the funnel, and run experiments to improve awareness, activation, and retention
- Partner with sales and customer success on collateral, outbound plays, and partner co-marketing
- As the role matures, manage and grow a team of specialists and/or agency partners to scale what's working
Skills
- 5+ years of B2B marketing experience, ideally in SaaS, proptech, insurtech, or risk/verification products
- Direct experience marketing to short-term rental hosts, property managers, or adjacent hospitality/real estate verticals (PMS, channel managers, OTAs, insurance, or fintech for STRs)
- Demonstrated success building pipeline through content, partnerships, and performance channels in a high-growth or startup environment
- Hands-on experience with SEO and content strategy, with bonus points for AEO/GEO and generative engine optimisation
- Comfortable working with CRMs and marketing automation tools
- You've been an early or first marketing hire at a startup, or led marketing in a small, scrappy team where you personally shipped campaigns and experiments without big-company resourcing — and can point to what you built
- You are a self-starter who moves from strategy to execution quickly, prioritising ruthlessly and making decisions with incomplete information
- You are comfortable being lean in the early days and excited by the prospect of building a team and function from the ground up
- You are fluent in using AI for marketing work — from structuring content for AI search (AEO/GEO) to using AI tools for research, drafting, and workflow automation
- You are data-literate: you define KPIs, build dashboards, and use insights to drive your roadmap
- Direct experience marketing to short-term rental hosts, property managers, or adjacent hospitality/real estate verticals (PMS, channel managers, OTAs, insurance, or fintech for STRs) — strongly preferred
Benefits
- Fully remote, with preference for candidates who can overlap with EU and USA time zones
Company Overview