Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Marketing Director to lead marketing strategy and execution for a growing professional services organization focused on technology, data, AI, and digital transformation solutions. This individual will drive positioning, demand generation, account-based marketing, and go-to-market initiatives that directly impact pipeline growth and revenue.
Responsibilities
- Develop and execute marketing strategies that support revenue growth and market expansion
- Lead demand generation campaigns, ABM/ABX programs, and pipeline creation efforts
- Partner closely with Sales, SDRs, and Executive Leadership on go-to-market initiatives
- Create compelling messaging and positioning for complex technology and consulting services
- Lead and develop a lean marketing team while managing agency and vendor relationships
- Measure campaign performance and optimize marketing efforts based on business impact
Skills
- 7+ years of B2B marketing experience, including 3+ years in a leadership role
- Experience marketing professional services, technology services, consulting, or related offerings
- Proven success supporting pipeline generation and long-cycle, consultative sales motions
- Strong experience with ABM/ABX strategies and sales alignment
- Experience with CRM and marketing automation platforms (Salesforce, HubSpot, etc.)
- Excellent communication and stakeholder management skills
- Experience marketing Data, AI, Analytics, Cloud, or Digital Transformation services
- Familiarity with Databricks, Snowflake, or modern data platforms
- Experience creating content and campaigns for technical and executive audiences
Benefits
- Base salary range from $150k-$170k/year + bonus + benefits.
Company Overview
Company H1B Sponsorship