Note: The job is a remote job and is open to candidates in USA. Latitude AI is a media research firm powered by a video intelligence platform that helps brands understand audience feedback on their content. They are seeking a Marketing Operations Specialist to drive awareness and interest among potential buyers through targeted campaigns and lead generation strategies.
Responsibilities
- Identify target accounts and ideal customer personas across media and technology; translate them into segmented audiences we can market to
- Build and enrich targeted prospect lists, mapping decision-makers and buying signals to power multi-touch, one-to-many campaigns
- Update PowerPoint decks tailored to common hand-raiser segments that the Research and Client Solutions team customizes for specific prospects
- Plan, execute, and optimize segmented email campaigns in HubSpot; A/B test subject lines and content to decide what to keep, kill, or rebuild
- Run paid LinkedIn campaigns and the analytics behind them, translating performance data into clear, actionable recommendations
- Support our presence at industry conferences and events: pre-event audience-building and post-event follow-up campaigns
- Score inbound and outbound engagement, qualify hand-raisers on fit and intent signals, and route them to the right senior team member
- Run regular campaign performance reporting and share with the team what’s working and what isn’t
Skills
- A bachelor's degree in business, marketing, communications, or a related field
- Up to 2 years in marketing operations, demand generation, or email/lifecycle marketing — at a research firm, agency, or B2B company. Internship experience welcomed
- At least 1 year of that experience in an in-person or hybrid setting
- Hands-on experience with a CRM (HubSpot), and list-building / data enrichment tools (Seamless, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar)
- Beginner to Intermediate PowerPoint and Excel skills for campaign assets and internal reporting
- Comfort with metrics: conversion rates, response rates, and basic A/B reads
Benefits
- Generous parental leave
- Abundant vacation time
- Top-notch health and dental insurance
- 401k
- Flexible hours & locations - work where you want and tailor your time to your life. We welcome remote locations and personalized schedules.
- Opportunities to improve, take on new roles and even change course. We encourage and actively support everyone’s continued development
- Individualized education initiatives.
Company Overview