Note: The job is a remote job and is open to candidates in USA. G3 is a global leader in digital marketing, empowering brands to connect with diverse audiences worldwide. The Paid Media Manager will develop and execute comprehensive paid media strategies that drive Return on Ad Spend for clients, collaborating closely with various teams to ensure integrated marketing efforts.
Responsibilities
- Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms
- Oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices
- Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts
- Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels
- Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders
- Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies
Skills
- Experience: Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization
- Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics
- Analytical Skills: Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance
- Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams
- Collaboration: Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals
- Fluency in English; a second language is highly desirable
- GenAI Knowledge: Familiarity with the use of generative AI tools for ad copy creation is a plus
- Certifications: Google Ads and Facebook Blueprint certifications are highly desirable
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field
- Global Perspective: Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones
- Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Innovation: A proactive approach to identifying new opportunities and innovative solutions in paid media
Company Overview