Note: The job is a remote job and is open to candidates in USA. Beliv Company is seeking a Performance Marketing Lead to take full ownership of paid acquisition across Meta and Google. This role focuses on driving efficient customer acquisition, improving profitability, and scaling revenue through hands-on campaign management, testing, and performance analysis.
Responsibilities
- Own day-to-day management of Search, Shopping, Performance Max, and YouTube
- Manage shopping feed health, product prioritization, and bid strategy
- Build search query reports into a regular negative keyword and theme expansion workflow
- Identify inefficiency and reallocate spend toward proven performers
- Operate a structured creative testing program built on modular hook, body, and CTA testing
- Brief creative concepts weekly based on test learnings and audience response — drive the brief, don’t wait for assets to be handed to you
- Maintain creative testing velocity and a documented testing log that builds institutional learning over time
- Make cut, scale, or iterate decisions quickly based on clear performance thresholds
- Identify creative fatigue and refresh before performance degrades
- Partner directly with our in-house creative team to keep the production pipeline full
- Monitor and improve core metrics: new customer CAC, blended ROAS, contribution margin, and revenue growth
- Run weekly performance analysis across both platforms and surface findings the team didn’t ask for — anomalies, opportunities, leading indicators, things degrading before they become problems
- Build attribution analysis using GA4, Triple Whale, Wicked Reports, or similar — understand the difference between platform-reported ROAS and true incrementality
- Make daily and weekly budget allocation decisions across campaigns based on real-time performance signals, balancing growth and profitability goals
- Partner with internal ecommerce, creative, and analytics teams to align media strategy with broader business priorities
- Bring proactive recommendations to the team. We don’t want a manager who reports what happened last week; we want an operator who tells us what to do next week and why
Skills
- 5+ years hands-on managing paid media on both Google Ads and Meta
- Demonstrable Meta creative fluency: can articulate what makes a hook work in the first few seconds, has personally briefed and tested high volumes of creative variants, comfortable working directly with creative teams and UGC creators
- Demonstrable Google Ads depth across Search, Shopping, and Performance Max
- Strong understanding of ecommerce funnels, CAC/LTV economics, attribution, and conversion optimization
- Strong analytical and reporting skills — comfortable building the analysis, not just consuming dashboards
- Understands the difference between platform-reported ROAS and true incrementality
- Has scaled a DTC Meta account meaningfully through creative iteration, not just budget increases
- Self-directed and accountable — finds work to do without being assigned it, comfortable working independently in a fast-paced environment, measured on outcomes rather than hours logged
- Strong written communication. We expect concise, decision-ready updates — not status reports
- Direct response background or formal DR training — understands the principles behind why hooks, body angles, and CTAs work, not just how to test them
- Active experience using AI tools in the paid media workflow (creative ideation, ad copy generation, audience research, performance analysis, reporting automation)
- DTC/ecommerce experience strongly preferred. Subscription-heavy DTC even more so
Benefits
- Flexible hours with expected weekly performance reviews and ongoing async communication
- Performance-based incentive tied to acquisition efficiency, ROAS, and revenue growth — designed to scale meaningfully as media spend scales
Company Overview