Note: The job is a remote job and is open to candidates in USA. Cardinal Health is a leading healthcare services and products company, and they are seeking a Performance Marketing Manager. This data-driven role focuses on developing and executing digital marketing strategies to drive business growth through paid media, with a strong emphasis on generating leads and maximizing advertising return on spend.
Responsibilities
- Provide insights to collaboratively determine strategy for promotional activity spend, including paid media and other external digital outlet opportunities aligned to business growth targets and priorities
- Engage with commercial leadership, including sales and business development functions to align media strategy with opportunities for efficient growth supporting favorable brand equity
- Where relevant, manage external agency relationships, holding them accountable to performance KPIs
- Exercise dynamic budgeting, strategically reallocating spend across the funnel to maximize incremental ROI and customer lifetime value
- Monitor and analyze performance, providing regular reports and insights to key stakeholders – use data-driven insights to iterate strategies and improve ROI
- Partner with legal and compliance to ensure all ad copy meet industry-specific regulations and internal guidelines
- Lead small team of employees in marketing and program implementation
Skills
- BA or BS
- Understanding of KPIs, metric and analytical models driving spend allocation decisions and ROAS
- Working knowledge of diabetes tech industry and/or trends at the intersection of cardiometabolic health and consumerism
- Proven track record of executing successful digital marketing strategies that have driven brand visibility, lead generation, and revenue growth
- Ability to think big and dive deep to tie creative growth opportunities to analytical performance models to determine ROI and opportunity to pivot. Inversely, derive targeted creative growth opportunities from market insights and analytical models
- Exceptional communication and analytical abilities to work effectively with cross-functional teams
- Advance Degree, preferred
- 8-12 years-experience in related field in healthcare marketing, consumer marketing preferred
- 2-3 years recent experience in paid media strategy and execution, including working knowledge of leading engagement platforms, social outlets and content strategies preferred
Benefits
- Bonus eligible: Yes
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Company Overview
Company H1B Sponsorship