Note: The job is a remote job and is open to candidates in USA. Independent Insurance Agents and Brokers of America is passionate about the independent insurance agency channel and is seeking a Performance Marketing Manager to join their Trusted Choice team. This role involves hands-on execution and measurement of performance marketing campaigns, managing paid media, and coordinating with vendors to ensure effective marketing operations.
Responsibilities
- Paid media, hands-on. Build and run paid search and paid social directly in HubSpot: account structure, targeting, landing-page alignment, and budget pacing to the cost-per-acquisition target. Aligns campaign creative and landing pages. Paid campaign management sits with this role, not a vendor
- Measurement in HubSpot. Own the measurement spine and the read on the numbers, plus GA4, Search Console, and AI-search rank. Instrument conversion events and keep attribution clean across programs. Dashboards and reports are built with our contracted partner; this role defines what to measure and owns the interpretation
- Content and AEO. Own the content and AEO/GEO vendor relationships across our web and content: set priorities, approve the schema and content roadmap, and track AI-search and organic rankings
- On-site conversion. Own the site fix-list and conversion-rate work through the development vendors
- Vendor and measurement coordination. Own the day-to-day cadence across outside vendors and keep attribution clean: consistent UTM tagging and tracking across every channel and program, so paid, organic, and AI-search roll up to one funnel
- Cross-program support. Bring the same measurement and optimization discipline to other Marketing Operations priorities as they come up: member-value campaigns, the comms calendar, and state programs. Provide HubSpot support to the member-facing (Big I) instance when needed
Skills
- Deep HubSpot expertise. The entire program runs on HubSpot: campaigns, workflows, reporting, and marketing-contact management. This is the core requirement
- 3 to 5 years in performance or digital marketing, with hands-on paid search and paid social experience (Google Ads, Microsoft Ads, Meta)
- Working analytics skills: GA4, conversion tracking, funnel and attribution analysis
- Working knowledge of SEO fundamentals and Google Search Console
- Experience managing budgets and pacing spend to a cost-per-acquisition or cost-per-lead target
- Comfort coordinating outside vendors and cross-functional partners
- Clear written communication and the ability to turn data into a simple story
- Familiarity with answer-engine optimization and AI-search (GEO)
- Insurance, financial services, or membership and association experience preferred
Company Overview