Note: The job is a remote job and is open to candidates in USA. Emston Media is an independent, data-driven fiction publisher seeking a Performance Marketing Manager to own paid acquisition for Amazon and Meta. The role involves building and managing campaigns, driving ad creative, and analyzing data to optimize performance while maintaining a focus on series momentum and blended revenue.
Responsibilities
- Own paid acquisition across two fronts: Amazon and Meta
- Build and manage Amazon Sponsored Products and Sponsored Brands: keyword and product/ASIN targeting, structured around series and competitor titles
- Run Amazon DSP seat: audience construction, pacing, frequency capping, and creative rotation
- Plan and run Meta campaigns for series starters and box sets, including audience structure and creative testing cadence
- Drive ad creative: shape concepts, produce variations, and direct designer for polished assets
- Coordinate spend with release calendar and protect algorithmic momentum on proven titles
- Report honestly on what's working and what isn't, and reallocate accordingly
Skills
- 3+ years running direct-response paid acquisition with real, hands-on scaling experience on Meta
- Genuine hands-on Amazon DSP experience — you've built audiences and campaigns yourself, not watched an account manager do it
- Strong analytical instincts: comfortable living in spreadsheets, fluent in marginal return, and honest about what the data does and doesn't show
- A self-directed operator who spots a problem in the numbers and acts before being asked
- Creative-capable: you can turn around your own ad-creative variations for testing (AI tools are a real plus) and direct a designer for finished assets. You don't need to be a designer — but you do need strong creative judgment and the ability to move fast on test creative
- The intellectual honesty to run experiments, sit with ambiguous results, and follow the evidence
- Experience marketing books — especially genre fiction in the Kindle Unlimited ecosystem
- Amazon Sponsored Products / Sponsored Brands experience and familiarity with Kindle e-reader placements
- Understanding of series-based publishing, launch strategy, and read-through economics
- Familiarity with Amazon Attribution, the Brand Referral Bonus, and tools like PixelMe
Benefits
- Performance bonus tied to blended results, so you share in the growth you create.
- Fully remote, flexible hours, lean team, fast decisions.
Company Overview