Note: The job is a remote job and is open to candidates in USA. Onspire Health Marketing is a full-service healthcare marketing agency helping providers and health systems grow through strategic marketing solutions. The Practice Marketing Manager role focuses on leading marketing strategies for healthcare practices, managing campaign execution, and fostering client relationships to drive engagement and growth.
Responsibilities
- Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility
- Partner with practice leaders to understand business goals and identify marketing opportunities that support growth
- Translate practice objectives into clear, actionable marketing plans across digital and traditional channels
- Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content
- Monitor campaign performance and adjust strategies to improve effectiveness and ROI
- Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility
- Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact
- Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience
- Identify upsell and cross-sell opportunities that align with client needs and goals
- Recognize at-risk accounts early and develop plans to support retention and long-term success
- Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns
- Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation)
- Maintain clear documentation of client interactions, timelines, and deliverables
- Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior
- Use insights to inform strategy recommendations and continuous improvement
- Support events, webinars, or community outreach initiatives that promote practices and engage patients
Skills
- Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field
- 5–7 years of experience in healthcare marketing, practice marketing, or account-based marketing roles
- Strong experience across digital marketing channels, including SEO, content, paid media, and social
- Proven ability to manage client relationships and deliver marketing strategies that drive engagement and growth
- Experience with CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Google Analytics, or similar)
- Strong project management skills with the ability to balance multiple priorities and deadlines
- Collaborative, proactive, and comfortable owning outcomes
Benefits
- Medical, Dental, and Vision Insurance.
- 401(k) with employer match.
- Generous PTO, including vacation, sick time, and holidays.
- Flexible work options, including remote and hybrid schedules.
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