Note: The job is a remote job and is open to candidates in USA. Elation Health is a SaaS cloud-based clinical platform dedicated to enhancing physician and patient quality of life. They are seeking a Product Marketing Manager to own the go-to-market strategy for their AI and platform products, focusing on positioning, launches, and enabling revenue teams.
Responsibilities
- Define how we talk about our products (especially our AI capabilities) in ways that land with healthcare buyers
- Run competitive intelligence and market research to inform product strategy
- Build buyer personas and market frameworks that actually get used
- Be the internal expert on where healthcare SaaS is headed and how we fit in
- Lead cross-functional teams through product launches, from strategy to execution
- Build launch plans that coordinate across sales, marketing, customer success, and partnerships
- Create the narratives, proof points, and customer stories that make launches successful
- Actually track what works and what doesn't
- Make sales collateral that sellers will actually use: pitch decks, battlecards, demo scripts, objection handling
- Train Sales and Customer Success on new products and competitive positioning
- Partner with our Enablement team to build scalable ways to keep everyone current (we move fast)
- Work with Demand Gen and Content to develop campaigns, webinars, case studies, and thought leadership
- Write (or heavily edit) everything from one-pagers to blog posts to keynote content
- Help establish Elation's voice in the market
- As we grow, help define what world-class product marketing looks like at Elation
- Document what works, create repeatable processes, level up the team
Skills
- 5–8+ years in marketing with at least 3–5 years in product marketing
- Healthcare experience (SaaS, health IT, med devices). You need to understand the buyer, the regulatory environment, and clinical workflows
- Track record of successful launches with real business impact
- Strong writing and communication skills. You can make complex things simple
- Ability to manage multiple projects and prioritize ruthlessly
- Self-starter who doesn't need a ton of direction
- Comfort with AI tools. We're an AI-forward company and expect you to use AI to work smarter
- EHR or medical billing expertise. The more you know about clinical documentation, RCM, or practice management, the better
- Experience with both strategy (research, positioning, pricing input) and execution (launches, enablement, campaigns)
- B2B SaaS experience with complex sales cycles
- Experience building processes in high-growth or scrappy environments
Company Overview