Note: The job is a remote job and is open to candidates in USA. Blee is an AI-first marketing content compliance platform trusted by major companies like PayPal and NerdWallet. They are seeking a Product Marketing Manager to shape and own the messaging and positioning for their innovative category, focusing initially on financial services and expanding to other industries. The role involves creating sales enablement materials, understanding customer insights, and leading go-to-market strategies for new products.
Responsibilities
- Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
- Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
- Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
- Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
- Lead go-to-market for new product and feature launches as they come
- Partner with content, social, events, and web to keep the story consistent everywhere it shows up
Skills
- Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook
- You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family
- You know what it's like when the buyer and the user are different people with different incentives
- You write well. Not 'marketing well'—actually well
- You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped
- You're allergic to templated SaaS messaging
- You think most positioning is lazy
- You have a point of view on how compliance should work in modern companies, or you're hungry to develop one
- You're comfortable being the PMM voice in a room full of product, sales, and customer success people
- You're comfortable being wrong out loud when someone has a better idea
- Bonus if you've done category creation before
- Bigger bonus if you've worked in or around regulated industries
Benefits
- Competitive salary and equity package
- Quarterly get-togethers
- Fully paid medical, dental, and vision insurance
- Free access to OneMedical
- Company-paid life insurance
- Company-sponsored 401k
- Unlimited PTO (with mandatory 15 days off)
- Financial support for work-adjacent learning opportunities
- Leaders who say “yes” more often than no to whatever helps make you more successful
Company Overview